In the realm of augmented reality (AR), which superimposes digital effects on real-world images or videos, Snap has been a trailblazer. The firm is banking that creating more sophisticated and funny special effects, or lenses, would draw new users and advertisers to Snapchat, even if it is still far
Kroll, a global advisory firm specializing in risk and financial services, unveiled its latest Celebrity Brand Valuation Study titled “Brands, Business, Bollywood” today. This annual study ranks India’s leading celebrity brands based on their endorsements and social media impact. In 2023, the
Aiming to revolutionize video conferencing, SOLITAIRE, a leading brand of IFPD and video conferencing products, proudly announces the launch of the PTK-8000 4K Video Bar. This groundbreaking product is the first of its kind in India to feature advanced AI-enabled human gesture control within the 4K
STAAH, a leading New Zealand-based hospitality solutions provider, that has been transforming the hospitality industry in India for over a decade with its tech solutions, has launched yet another innovative and effective module – Travel Agent & Corporate Travel (TACT). STAAH’s TACT modul
To support marketing and sales efforts aimed at expanding its portfolio of significant deals, Indian IT giant Infosys introduced Infosys Aster, a new AI-based product, on Tuesday. According to a statement from the Bengaluru-based IT company, chief marketing officers (CMOs) should be able to use the
Tata Salt, a dominant player in India’s iodized salt market, has launched a new campaign featuring actress Kajol to promote Tata Salt Himalayan Rock Salt. In the campaign, Kajol endorses the product as ‘Deshka No.1 Rock Salt’, highlighting its superior quality and the trust associa
The Sustainability Mafia (SusMafia), has awarded India’s biggest non-equity climate entrepreneurship grant to BioCompute, a DNA-based data storage startup founded by Anagha Rajesh, at its groundbreaking event, SusCrunch 2024. The Big Pie grant worth Rs 3.1 million offered jointly by PIEDS (Pil
For Father’s Day, Clinique India has unveiled its inaugural campaign, #DaddyCool, in collaboration with Saatchi & Saatchi Propagate. Using the well-known hashtag #DaddyCool, Saatchi & Saatchi Propagate generates excitement by introducing their two main products, Liquid Facial Soap and
Publicis India, part of Publicis Groupe India, has launched its latest campaign, “Fabulously Futuristic,” for Enamor, India’s leading lingerie brand. This innovative campaign celebrates the modern, active woman and highlights Enamor’s advanced “Innovations” line. Develope
With over 1015 entries, MADDYS 2024 Breaks All Previous Records! The Madras Advertising Club is happy to inform that MADDYS 2024 is now closed, with a record-breaking 1015 submissions! The level of participation this year has exceeded all prior records by a wide margin (791 entries in 2019). We woul