Digangana Suryavanshi Launches Beauty Brand Glamirk in India

Digangana Suryavanshi Launches Beauty Brand Glamirk in India

Mauve29 Aug 2026

From trying on her mother’s makeup as a child to building a beauty brand of her own, Digangana Suryavanshi’s latest chapter is rooted…

Apsara Celebrates Raksha Bandhan With Creativity & Inclusion

Apsara Celebrates Raksha Bandhan With Creativity & Inclusion

Mauve29 Aug 2026

With handwritten letters, handmade rakhis and a little help from pencils and pens, Apsara brings children together through an initiative rooted in inclusion,…

Medusa Beverages’ Raksha Bandhan Campaign Celebrates Memories Over Gifts

When the Gift Is Forgettable, But the Memory Isn’t

Mauve29 Aug 2026

Medusa Beverages’ Raksha Bandhan campaign taps into a simple truth about modern celebrations: the moments we remember rarely arrive wrapped in a box.…

More Than a Print: The Living Heritage of Sindhi Ajrak

Ajrak: The Story of Sindh’s Most Iconic Textile

Mauve29 Aug 2026

There are textiles we wear, and then there are textiles we inherit. Ajrak belongs to the second category. Recognisable for its deep indigo,…

Vaseline Didn’t Start the “Bassline” Trend. The Internet Did.

Vaseline Didn’t Start the “Bassline” Trend. The Internet Did.

Mauve29 Aug 2026

There is a particular kind of internet magic that no brand brief can manufacture. It begins with one slightly unexpected moment, gets picked…

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Digangana Suryavanshi Launches Beauty Brand Glamirk in India
Digangana Suryavanshi Launches Beauty Brand Glamirk in…

From trying on her mother’s makeup as a child to building…

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Apsara Celebrates Raksha Bandhan With Creativity & Inclusion
Apsara Celebrates Raksha Bandhan With Creativity &…

With handwritten letters, handmade rakhis and a little help from pencils…

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Medusa Beverages’ Raksha Bandhan Campaign Celebrates Memories Over Gifts
When the Gift Is Forgettable, But the…

Medusa Beverages’ Raksha Bandhan campaign taps into a simple truth about…

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More Than a Print: The Living Heritage of Sindhi Ajrak
Ajrak: The Story of Sindh’s Most Iconic…

There are textiles we wear, and then there are textiles we…

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Vaseline Didn’t Start the “Bassline” Trend. The…
Vaseline Didn’t Start the “Bassline” Trend. The…

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When Gifting Gets Personal: Sri Jagdamba Pearls…
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Raksha Bandhan may have come and gone, but the sentiment behind…

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Never Kraus My Sister: The Beautiful Chaos…
Never Kraus My Sister: The Beautiful Chaos…

Raksha Bandhan may be over, but if there is one relationship…

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MAX&Co. Fashion Edit: Chic Dresses, Denim & Statement Styles
The MAX&Co. Edit for Girls Who Like…

From playful proportions and statement tailoring to ruched dresses and denim…

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Zi Wants to Make Jewellery Part of…
Zi Wants to Make Jewellery Part of…

The new Indian design house makes its debut with 925 sterling…

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Rakhi Sawant’s Drag Look: Meet Sidhant, the…
Rakhi Sawant’s Drag Look: Meet Sidhant, the…

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When Creators Come Together for Children’s Voices:…

When Creators Come Together for Children’s Voices:…

ByMauveAug 26, 20263 min read

Thirty influencers, artists and digital creators. One shared purpose: using creativity and influence to make children’s voices heard. Raipur witnessed a meaningful coming together of the city’s creative community at “Creative Voices: A Meetup”, an initiative centred on an increasingly important question: How can social media and creative platforms become tools for creating awareness around […]

Sabyasachi at sorijini

Are We Going to Find Sabyasachi at…

Bypriya lalwaniAug 24, 20267 min read

When the copycat culture starts moving upwards, who really owns luxury? There was a time when the hierarchy of fashion was almost…

Rakhi Sawant’s Drag Look: Meet Sidhant, the…

Rakhi Sawant’s Drag Look: Meet Sidhant, the…

ByMauveAug 29, 20269 min read

From a drag show in Raipur to an 11-member team in Delhi, Sidhant’s journey over the last two years has taken him…

Miraj Cinemas Signature luxury recliner auditorium at ATS Khyber Range Ghaziabad

Miraj Cinemas Opens Luxury Multiplex in Ghaziabad…

ByMauveAug 24, 20265 min read

Miraj Cinemas expands its NCR footprint with a new four-screen multiplex at ATS Khyber Range, Ghaziabad, featuring its Signature luxury recliner format.…

Black Poetry Carbonated Coffee Gets a Bold…

Black Poetry Carbonated Coffee Gets a Bold…

ByMauveAug 25, 20265 min read

Coffee Was Never Supposed to Fizz Coffee has rules. It has rituals.It has origins.It has tasting notes, brewing methods and an entire…