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At The Foundery FWD, the inaugural investor showcase by The Foundery—a venture builder co-founded by Kishore Biyani, Nikhil Kamath and Ronnie Screwvala—18 consumer businesses made their public debut before a curated room of investors, founders, and industry leaders. Built during The Foundery's 90-day residential programme, some of these brands will now take their first step into the market space through Broadway's experiential retail stores. Spanning health & wellness, beauty, fashion & lifestyle, F&B, and consumer tech, the brands will get their first chance to test products in a live retail setting — letting customers discover and experience them across Broadway stores nationwide. Sankalp Kathuria, Co-Founder and CEO, Broadway, shared, “We are super excited to be the launch partner for The Foundery. Broadway, as a concept, is a launchpad where we work with a large number of next-generation brands, taking them from build to shelf to distribution, offering brands a floor, a customer and a route to market from the day it is ready. Our team has evaluated each of these brands, and a lot of them are a perfect fit for Broadway. We’re looking forward to these brands’ growth as they embark upon this new journey with Broadway.” Participating brands will be offered time-bound shelf space through a simple commercial model that covers rent, utilities, housekeeping, storage, and in-store operations. Rather than investing upfront in a permanent retail presence or long-term leases, founders can validate customer demand, observe buying behaviour, and refine their offering before scaling further. “Too often, founders build a product first and start looking for distribution later. We’ve always believed those conversations should begin much earlier. Broadway allows our founders to take what they’ve built over the last 90 days and put it in front of real consumers from day one. That’s the kind of ecosystem we want to build around entrepreneurship,” said Kishore Biyani, co-founder of The Foundery. With decades of experience building mass-market retail in India, Biyani brings practical operating wisdom that helps founders make the right trade-offs early on. Nikhil Kamath, Founder & investor, added, “The most interesting consumer brands of the next decade will be built in India, for India first, and then for the world. But that only happens if founders get a real shot at India first. Broadway is where they get that shot, on a shelf, with a real customer, before anything else.”
Brands & Marketing
Broadway Partners With The Foundery FWD…

At The Foundery FWD, the inaugural investor showcase by The Foundery—a venture builder co-founded by Kishore Biyani, Nikhil…

ByMauveJul 29, 20263 min read
World Hepatitis Day | AI’s Role…
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World Hepatitis Day | AI’s Role…

On World Hepatitis Day (28 July), we would like to share insights on how AI-enabled healthtech can support the early…

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The Traitors India Season 2 Premieres…
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The Traitors India Season 2 Premieres…

Prime Video, India’s most-loved entertainment destination, today announced August 13 as the global streaming premiere for season two…

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Prime Video Brings 100+ Korean Shows to India
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Prime Video Brings 100+ Korean Shows…

Prime Video India and Korean entertainment powerhouse CJ ENM today announced a multi-year distribution deal to significantly expand…

ByMauveJul 29, 20264 min read
MS Dhoni Named Malabar Gold Brand Ambassador
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MS Dhoni Named Malabar Gold Brand…

Malabar Gold & Diamonds, the world’s fourth-largest jewellery retailer and a responsible jeweller, today announced MS Dhoni as…

ByMauveJul 29, 20264 min read
PureSil paints
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PureSil Unveils Breakthrough Mineral Paint

PureSil Paints today announced the national launch of PureSil Interior-Exterior Mineral Paint, introducing advanced Silicification Technology to India’s…

ByMauveJul 29, 20263 min read
The Future of Luxury Isn’t Behind…
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The Future of Luxury Isn’t Behind…

At QWEEN, Suyash Motarwar believes jewellery shouldn’t begin with a salesperson—it should begin with self-discovery. By Priya Lalwani…

ByMauveJul 28, 20266 min read
Because the biggest financial decision of…
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Because the biggest financial decision of…

There is a moment most homebuyers quietly go through. A term sheet full of jargon. A broker throwing…

ByMauveJul 28, 20265 min read
namrata guglani happend over coffee
People & Opinion
Beyond the Glamour: How Namrata Guglani…

In an episode of Mauve’s Happened Over Coffee, host Priya Lalwani sits down with Namrata Guglani, model, pageant…

ByMauveJul 28, 20269 min read
Why Polished LinkedIn Posts Are Losing to Raw, Unfiltered Founder Takes
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Why Polished LinkedIn Posts Are Losing…

A shaky thirty-second phone video is now outperforming the perfectly lit, professionally edited clip. LinkedIn didn’t see this…

ByMauveJul 28, 20263 min read
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At The Foundery FWD, the inaugural investor showcase by The Foundery—a venture builder co-founded by Kishore Biyani, Nikhil Kamath and Ronnie Screwvala—18 consumer businesses made their public debut before a curated room of investors, founders, and industry leaders. Built during The Foundery's 90-day residential programme, some of these brands will now take their first step into the market space through Broadway's experiential retail stores. Spanning health & wellness, beauty, fashion & lifestyle, F&B, and consumer tech, the brands will get their first chance to test products in a live retail setting — letting customers discover and experience them across Broadway stores nationwide. Sankalp Kathuria, Co-Founder and CEO, Broadway, shared, “We are super excited to be the launch partner for The Foundery. Broadway, as a concept, is a launchpad where we work with a large number of next-generation brands, taking them from build to shelf to distribution, offering brands a floor, a customer and a route to market from the day it is ready. Our team has evaluated each of these brands, and a lot of them are a perfect fit for Broadway. We’re looking forward to these brands’ growth as they embark upon this new journey with Broadway.” Participating brands will be offered time-bound shelf space through a simple commercial model that covers rent, utilities, housekeeping, storage, and in-store operations. Rather than investing upfront in a permanent retail presence or long-term leases, founders can validate customer demand, observe buying behaviour, and refine their offering before scaling further. “Too often, founders build a product first and start looking for distribution later. We’ve always believed those conversations should begin much earlier. Broadway allows our founders to take what they’ve built over the last 90 days and put it in front of real consumers from day one. That’s the kind of ecosystem we want to build around entrepreneurship,” said Kishore Biyani, co-founder of The Foundery. With decades of experience building mass-market retail in India, Biyani brings practical operating wisdom that helps founders make the right trade-offs early on. Nikhil Kamath, Founder & investor, added, “The most interesting consumer brands of the next decade will be built in India, for India first, and then for the world. But that only happens if founders get a real shot at India first. Broadway is where they get that shot, on a shelf, with a real customer, before anything else.”
Brands & Marketing
Broadway Partners With The Foundery…
Jul 29, 20263 min read
World Hepatitis Day | AI’s…
Brands & Marketing
World Hepatitis Day | AI’s…
Jul 29, 20262 min read
The Traitors India Season 2…
Blog
The Traitors India Season 2…
Jul 29, 20264 min read
Prime Video Brings 100+ Korean Shows to India
Brands & Marketing
Prime Video Brings 100+ Korean…
Jul 29, 20264 min read
MS Dhoni Named Malabar Gold Brand Ambassador
Brands & Marketing
MS Dhoni Named Malabar Gold…
Jul 29, 20264 min read
PureSil paints
Brands & Marketing
PureSil Unveils Breakthrough Mineral Paint
Jul 29, 20263 min read
The Future of Luxury Isn’t…
Blog
The Future of Luxury Isn’t…
Jul 28, 20266 min read

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