House of Aldeno Reimagines Modern Menswear Through a Six-Part…

House of Aldeno Reimagines Modern Menswear Through a Six-Part…

ByMauveOct 20, 20265 min read

From linen and technical innovation to after-dark dressing, the contemporary menswear label explores its evolving vision of luxury through craftsmanship, materiality and immersive storytelling. BENGALURU, October 2026: Luxury is increasingly defined by the details that go beyond appearance — the way a fabric falls, the ease of movement it…

Timex’s Festive Campaign Is a Reminder That the Best…

Timex’s Festive Campaign Is a Reminder That the Best…

ByMauveOct 19, 20265 min read

Through its latest ‘Analog Life. Make Time Yours.’ film, Timex turns a familiar festive rush into a thoughtful reminder to put the phone down, embrace the people…

The Gen Z Festive Wardrobe: From BIBA’s Maximalism to…

The Gen Z Festive Wardrobe: From BIBA’s Maximalism to…

Bypriya lalwaniOct 17, 202614 min read

The new-age festive wardrobe is no longer confined to ethnicwear. From contemporary Indian silhouettes and statement watches to versatile footwear, expressive makeup and beauty discovery, Gen Z…

A Parent’s Guide to Choosing the Right Eyewear Frames…

A Parent’s Guide to Choosing the Right Eyewear Frames…

ByMauveOct 17, 20264 min read

By Ronak Shah, Vice President – Product & Business Innovation, Ronak Optik India Choosing eyewear for children goes beyond finding a frame that looks good. The right…

Six Years of Ed-a-Mamma: How Alia Bhatt Is Growing…

Six Years of Ed-a-Mamma: How Alia Bhatt Is Growing…

ByMauveOct 16, 20265 min read

From little wardrobes to storybooks, toys and baby care, Alia Bhatt’s purpose-driven brand marks six years with a growing retail footprint and ambitions that reach beyond India.…

ELIE SAAB Arrives in India: Inside the Maison’s First…

ELIE SAAB Arrives in India: Inside the Maison’s First…

ByMauveOct 16, 20264 min read

From sculptural marble and bronzed brass to a private salon dedicated to personalised service, the Lebanese luxury House brings its world of couture-inspired elegance to India’s capital.…