In the inaugural edition of The Mauve’s new series, Priya Lalwani speaks with Esha Agarwal, Founder of ELIX PR, about the realities of media relations, the growing influence of paid placements and what it takes to build meaningful relationships between PR agencies and publications. Introducing The PR Playbook Behind…
With its month-long India’s Biggest Gold Fest, running from October 11 to November 11, 2026, the brand combines festive gold buying with personalised coins and bars through…
By Priya Lalwani | Founder & Editor, The Mauve Somewhere along the way, between building a business, meeting deadlines and constantly thinking about what comes next, I…
Frozen yoghurt is making a comeback, matcha continues its global ascent, and crispy comfort foods are drawing curious diners. Google Maps’ first Fan-Favorite Dining List offers a…
The partnership brings checkout credit to Flipkart, Myntra and Flipkart Minutes, with a particular focus on making formal credit more accessible to new-to-credit and thin-file consumers. The…
From eyewear and beauty to fashion, fresh produce and travel, these founders are responding to a new Indian consumer—one who wants more than a good price. For…
