Lakmē

From Desk to Dance Floor: Lakmē 9to5’s New HYA…

ByMauveOct 20, 20266 min read

Powered by hydration-focused ingredients and multitasking makeup essentials, the new collection brings together radiant skin, glossy lips and statement eyes for a seamless transition from workdays to festive evenings. The modern beauty routine rarely ends with the workday. Between back-to-back meetings, evening plans and the festive calendar, the transition…

Veer Pahariya Takes Centre Stage for Pawan Sachdevaa at…

Veer Pahariya Takes Centre Stage for Pawan Sachdevaa at…

ByMauveOct 19, 20266 min read

With RECAST, the designer reimagines Indian craftsmanship through contemporary menswear, bringing traditional textile techniques, modern tailoring and gender-fluid silhouettes into a new design conversation. Fashion’s relationship with…

The Festive Glow, Made at Home: The New Rules…

The Festive Glow, Made at Home: The New Rules…

Bypriya lalwaniOct 15, 202615 min read

By Priya Lalwani, Founder & Editor, The Mauve There is a particular kind of beauty anticipation that arrives with the festive season. It begins long before the…

Garba Glam, Sorted: 4 Colorbar Essentials to Add to…

Garba Glam, Sorted: 4 Colorbar Essentials to Add to…

ByMauveOct 14, 20265 min read

From a luminous, skin-like base to statement lips that carry you from daytime festivities to late-night Garba, these Colorbar picks make a case for a festive beauty…

Seven Decades in Beauty, One New Vision: HRI Unveils…

Seven Decades in Beauty, One New Vision: HRI Unveils…

ByMauveOct 14, 20266 min read

From household names such as Vasmol and Florozone to contemporary beauty brands Streax and Streax Professional, Hygienic Research Institute refreshes its corporate identity as it looks towards…

The Skin Diagnosis Era Is Here: Hitaysh Dhingraa on…

The Skin Diagnosis Era Is Here: Hitaysh Dhingraa on…

ByMauveOct 14, 202618 min read

In an industry obsessed with miracle ingredients, immaculate packaging and ten-step routines, EVERQ founder Hitaysh Dhingraa is making a case for something far more fundamental: understanding your…