There is a particular kind of internet magic that no brand brief can manufacture. It begins with one slightly unexpected moment, gets picked up by creators, mutates into memes and remixes, and suddenly everyone is saying the same word differently. For Vaseline, that word became “Bassline.” What began with…
Dubai Fashion Week is set to return for its Spring/Summer 2027/28 edition this October. Here is everything we know so far about the upcoming fashion week, from…
Hair shedding or actual hair loss? Traya’s new Hair Loss Awareness Month campaign featuring Rajkummar Rao wants Indians to know the difference—and catch the signs early.Live Link- https://www.instagram.com/reel/DcdzW6INt1u/?igsi=bmpnYnN6dzQ2aG92…
From global luxury brands embracing Indian heritage to international celebrities choosing Indian designers, fashion is entering an era where culture, craftsmanship and identity are becoming the new…
K-Beauty Has Won the Consumer. Now Comes the Hard Part. Korean beauty has already done something remarkable in India. It has moved from being an internet-driven fascination…
From high-performance haircare and skin-first formulas to long-wear colour and everyday beauty essentials, HUL Beauty & Wellbeing’s latest launches bring a fresh wave of innovation to the…
