From ingredient-conscious formulations to a growing appetite for transparency, vegan makeup is reshaping the beauty conversation. New market projections suggest that the category’s next chapter will be about more than what a product leaves out. The modern makeup bag is being reconsidered, one formula at a time. Alongside questions…
With its new Gentle Baby Wash campaign, the brand turns a familiar parenting worry into a story about reassurance, first-time motherhood and the little rituals that make…
As the weather shifts, a considered skincare routine can help address uneven skin tone, changing hydration needs and daily sun exposure. Novology’s targeted range brings together pigmentation-focused…
At the September opening of Geetanjali Salon’s first Chhattisgarh flagship, Chitrangada Singh joined Raipur’s cultural and business community. We caught up with founder and Managing Director Sumit…
From office calls to festive celebrations, Lakmē 9to5’s new HYA Glam range is built around the increasingly familiar beauty dilemma: how do you go from 9to5 to…
From chasing 10% actives to layering niacinamide, salicylic acid and azelaic acid, our obsession with “better” skincare may be creating a problem of its own. Kass Beauty…
