The New Fragrance Launch Isn’t Just Something You Wear What if fragrance could be tasted? Not literally, of course—but experienced through another sense. That is the playful premise behind indē wild’s latest fragrance launch, where the beauty brand has partnered with PATRÓN Experiences to transform the stories and scent…
Āroka unveils The Ascent, a luxury womenswear collection inspired by Ladakh, blending sculptural silhouettes, artisanal craftsmanship and modern Indian design. Āroka’s The Ascent Finds Luxury in the…
Raksha Bandhan Gifting Gets a Skincare Upgrade: Humuss Beauty Curates Three Rituals Under ₹1,500 There is something wonderfully personal about gifting skincare. Unlike another box of chocolates…
Lakmē launches the 9to5 Forever Matte Lip Crayon in 20 shades with a creamy matte finish, Vitamin C, and up to 8 hours of hydration. Lakmē Turns…
The Most Powerful Brand Endorsements Aren’t Created—They’re Discovered Celebrity partnerships have become commonplace in India’s advertising landscape. Every week, another actor fronts another campaign, often leaving consumers…
For years, oily skin has been treated like a problem that needs to be controlled. Cleanse harder. Skip the moisturiser. Use products that promise an instantly matte…
