Juliet Apparels marks 50 years with its Summer 2027 collection featuring 900+ styles, 500 retailers and plans for 100 exclusive stores across India.

Juliet Apparels Turns 50 with 900+ Styles for Summer…

ByMauveSep 1, 20266 min read

From innerwear to loungewear, 900+ styles and plans for 100 exclusive stores, Juliet Apparels enters its Golden Jubilee year by looking firmly towards the next generation of Indian consumers. There is something revealing about the way a fashion brand chooses to celebrate 50 years. For Juliet Apparels, the answer…

The best Fashion Books

10 Fashion Books Every Style Obsessive Should Have on…

Bypriya lalwaniAug 31, 20266 min read

Fashion is often treated as something to look at. But some of the most interesting stories about fashion are the ones that explain who gets to shape…

When Gifting Gets Personal: Sri Jagdamba Pearls Turns Raksha…

When Gifting Gets Personal: Sri Jagdamba Pearls Turns Raksha…

ByMauveAug 29, 20263 min read

Raksha Bandhan may have come and gone, but the sentiment behind the festival rarely disappears with the last mithai. This year, Sri Jagdamba Pearls chose to look…

MAX&Co. Fashion Edit: Chic Dresses, Denim & Statement Styles

The MAX&Co. Edit for Girls Who Like Their Fashion…

ByMauveAug 29, 20264 min read

From playful proportions and statement tailoring to ruched dresses and denim with a twist, MAX&Co. brings together an edit for the woman who is very particular about…

Zi Wants to Make Jewellery Part of Your Everyday…

Zi Wants to Make Jewellery Part of Your Everyday…

ByMauveAug 29, 20264 min read

The new Indian design house makes its debut with 925 sterling silver, clean silhouettes and a proposition that feels increasingly relevant: jewellery you don’t save for an…

Dubai Fashion Week

Dubai Fashion Week SS27/28: Everything You Need to Know…

ByMauveAug 27, 202611 min read

Dubai Fashion Week is set to return for its Spring/Summer 2027/28 edition this October. Here is everything we know so far about the upcoming fashion week, from…