In a notable departure from tradition, Maruti Suzuki India, a leading player in the automobile industry, announces its openness to consider female brand endorsers. This shift in strategy reflects the evolving landscape of the industry and the company’s commitment to embracing diversity. Shasha
Shisen Fox, a new-age premium unisex eyewear brand unveils its latest digital campaign, ‘Holi Kab Hai?’ focusing on the true spirit of Holi by making peoples’ faces colorful and joyous via sunglasses. The campaign is Conceptualized by Glad U Came. While H
In a groundbreaking victory at the Academy Awards, well-known filmmaker Christopher Nolan secured his first-ever Oscar for Best Director with his excellent work on “Oppenheimer.” The highly anticipated win follows Nolan’s previous nominations, notably for “Dunkirk” in 2
In an exciting move at the intersection of fitness and personal empowerment, Harsh Parekh, a seasoned marketer with over 14 years of experience, has unveiled his latest venture: G.O.A.T Fit. The brand, which has been shrouded in secrecy for the past few months, is set to debut this week, marking a s
CHARLES & KEITH kickstarted the new year with a revitalized graphic identity, unveiling a new reiteration of its logo along with a brand-new emblem and monogram that will be featured in CHARLES & KEITH collections from Spring 2024, and most prominently in a new product line, L’initial.&nbs
Menstrual hygiene management (MHM) remains a critical yet often overlooked issue in India. Despite being enshrined as an integral part of the Swachh Bharat Mission guidelines, a significant gap exists. According to the National Family Health Survey (2020-21), over 30% of women aged 15-24 lack access
Saffola Oats, India’s #1 Oats brand, from the house of Marico Limited today announced the launch of a new campaign for its flavoured Oats range. As a part of the campaign, there are four innovative ad films staging a different scenario of snacking urges amongst a diverse consumer segment. The
Ronil Goa, the first JdV by Hyatt hotel in India and Southwest Asia, celebrated International Women’s Day with colleagues and guests, under the #WomenAtHyatt umbrella to #InspireInclusion. The celebrations and commitment will continue through the year and many initiatives have been in place
On this International Women’s Day, it is imperative to recognize the challenges faced by women worldwide, including the persistent issue of female feticide and illiteracy. Given these difficulties, it is essential to draw attention to products that help empower women everywhere irrespective of
: Lexar, a leading global provider of memory and storage solutions, in collaboration with its national distributors Redington Ltd, Creative NewTech Ltd, and New Color India Films, organized a massive channel pan-India roadshow, including metro cities like Delhi, Mumbai, Bengaluru, and Chennai, to fu