Pepsi, the iconic beverage brand, celebrates a monumental milestone as it commemorates 125 years in India. In honor of its rich heritage and enduring legacy in pop culture, Pepsi unveils a striking new global branding in the country. This transformational initiative seamlessly merges the brand’s illustrious past with a contemporary vision for the future.
As part of its quasquicentennial celebration, Pepsi introduces its groundbreaking campaign – Yeh Dil Maange More, featuring the dynamic and versatile brand ambassador, Ranveer Singh. This dual celebration not only signifies a remarkable milestone but also marks a bold leap into the next phase of Pepsi’s iconic journey.
Since its inception, Pepsi has been at the forefront of pop culture and enjoyment, evolving into one of the most iconic global consumer brands. The campaign ‘Yeh Dil Maange More’ embodies a timeless sentiment that resonates with today’s generation challenging conventions and redefining success and happiness on their own terms.
Through compelling narratives and Ranveer Singh’s infectious energy, Pepsi inspires individuals to pursue their heart’s desires and seize boundless opportunities. The TV commercial encourages the youth to embrace daring dreams and strive for the extraordinary, echoing the sentiment that settling for less is never an option.
Speaking on ‘Yeh Dil Maange More,’ Shailja Joshi, Category Lead, Pepsi Cola, PepsiCo India, expressed, “This campaign is more than just an advertising initiative; it’s a cultural phenomenon deeply ingrained in the hearts of Pepsi lovers. Through ‘Yeh Dil Maange More,’ we aim to honor the relentless spirit of the Indian youth and encourage them to follow their aspirations despite the limiting voices around them. Ranveer Singh epitomizes this ethos, making him the perfect ambassador for our iconic campaign.”
Superstar Ranveer Singh shared his excitement, stating, “Being a part of ‘Yeh Dil Maange More’ is a professional milestone for me. To redefine this legendary campaign in a contemporary context is truly exhilarating. It’s about celebrating the timeless essence that has inspired us all.”
The new Pepsi campaign will be amplified across various platforms, including TV, digital, outdoor, and social media, reflecting the brand’s commitment to creating a vibrant future while honoring its rich legacy.
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