Tic Tac, the confectionery brand under Ferrero India, part of the global Ferrero Group renowned for sweet-packaged products, has launched its latest brand film featuring Bollywood star Ranveer Singh and Indian rapper Chaitnya Sharma, known as SlowCheeta. Sharma, notable for roles in films like Maidaan, Gully Boy, and Brahmastra, curated the ‘VIBE Mera Fresh’ song danced to by Singh in the film. This collaboration aims to resonate with India’s youth, fostering brand consideration through a vibrant and distinctive approach.
Tic Tac’s campaigns are tailored for India’s dynamic youth. Today’s young generation values creating uplifting moments and shares a strong passion for music. This campaign is designed to deepen connections with them. The rap segment of the film enhances the atmosphere, offering refreshing experiences akin to Tic Tac’s fresh mints that bring positivity anytime, anywhere.
The digital film begins with brand ambassador Ranveer Singh enjoying the lively ‘VIBE Mera Fresh’ rap song created by SlowCheeta. Singh, clad in jumpsuits reflecting Tic Tac’s vibrant flavors, embodies an energetic persona. The rap incorporates trendy youth slang, making it engaging and relevant to the brand’s youthful audience. The ‘VIBE Mera Fresh’ song highlights Tic Tac’s ability to uplift spirits and maintain a fresh vibe consistently.
Commenting on the Campaign, Zoher Kapuswala, Marketing Head, Pills & Gums, Ferrero India said “Tic Tac is a youth-oriented brand and our young audience’s preferences are central to any campaign or product innovation. Our brand endorser Ranveer Singh is the perfect choice for us with his dynamic presence, along with SlowCheeta who a favourite among the Gen Z is, the campaign brilliantly captures the refreshing essence of our new curated Tic Tac tune. We hope the youth enjoys the new Tic Tac tune, ‘VIBE Mera Fresh,’ that will help them feel upbeat and trigger positive Vibes”.
#VIBEMeraFresh is a digital campaign that will be leveraged across popular social & digital platforms.
