IOAA Launches OOH Pinnacle Awards to Honor Industry Trailblazers

The Indian Outdoor Advertising Association (IOAA) proudly presents the debut of the OOH Pinnacle Awards,
scheduled on July 26 th at Hilton Garden Bengaluru. This pioneering initiative marks a significant milestone in
recognizing and applauding excellence across Indian Out-of-Home (OOH) media landscape.
Ordinarily, any awards in the Out of Home Media space, recognize and applaud the clever messaging on the
billboards, the creative. For ages now, the mainstay of this medium, the people, who work diligently behind the
scenes to deliver the canvas, which becomes the expression of the brand i.e. the media owners have been
taken for granted.
The OOH Pinnacle Awards shaped by IOAA, is an endeavor to shine the spotlight on these behind the scenes
people, the OOH Media Owners. It is a tribute to their extraordinary efforts, resilience and unwavering strength
against unimaginable odds, to not only sustain the medium but consistently fostering the medium’s growth.
To paraphrase Abraham Lincoln’s famous quote, The OOH Pinnacle Awards, are for the OOH media owners, by
the OOH media owners and of the OOH media owners.
Championed by RoshanSpace Brandcom as the presenting sponsor, & buoyed by Publicis OOH, the foremost
objective of OOH Pinnacle Awards under the aegis IOAA, is to inject a stimulus to inspire ‘pursuit of excellence’
in every facet of the out of home business, to cultivate an environment where OOH media enterprises embrace
excellence as an attitude, unequivocally propelling a paradigm shift.
Commenting on the association with IOAA Pinnacle Awards 2024 as the Presenting Sponsor, Junaid Shaikh,
Founder & MD, Roshanspace Brandcom had to say this, “OOH Pinnacle Awards presented by IOAA debuts this
year to celebrate and acknowledge extraordinary efforts of this industry, as a legacy OOH-DOOH media
company we have ascertained growth against all odds. These awards are much in line with our thinking
heralding the best work of the Indian OOH industry. We appreciate the effort to bring the industry and fraternity
together on a common platform of quality, creativity and credibility.”

Echoing this thought Ms. Sejal Shah Managing Director, Publicis OOH at Publicis Group had to say the following
“It is time that the specialist OOH media agencies recognize, that the OOH media owners are the lynchpin of OOH
media, without them and their steadfast commitment, the medium would not have grown at this exponential pace,
bringing multitude of brands in its folds. At Publicis OOH we strongly feel that we should both applaud and support
Media Owners for their stellar work, which drives the medium to achieve excellence.
Scheduled for 26th of July at the Hilton Garden Bengaluru, these awards are coming to life as part of OAC and in
partnership with OAC. Mr. Pawan Bansal Chairman of IOAA, talking on the OOH Pinnacle Awards had this to say.
“The need for a platform to recognize & applaud media owners has been there for a very long time. These
Pinnacle Awards is an endeavor to fulfil this need. It’s a small start this year but we hope to make it big from next
year onwards, with several unique facets in the coming years. For Example, this year one of the key unique
awards established is to recognize contribution of the handful of women in the largely male dominated industry.
This perhaps first if its kind initiative across the globe.”
Adding further he said” We are grateful to Roshanspace Brandcom for stepping up to present the OOH pinnacle
awards as presenting sponsor and the Publicis OOH, for powering it and hostings the evening after party,
celebrating our Media Owners. Also let me take this opportunity to thank our other partners, Prakash Arts, Shristi
Atenti & Origins for partnering us in bringing this idea alive”.

THE AWARD CATEGORIES

THE OOH POWERHOUSE- REGIONAL
This grouping recognizes and applauds the extraordinary effort and outstanding work of the media owners in each of
the regions, i.e. North, West, South & East. The work could span expansion & growth, innovation on the existing
media format or introduction of new innovative formats. Contribution to raising the general aesthetic and design
standards in OOH
THE OOH SUPERPOWER HOUSE- NATIONAL
This genre recognizes and applauds the extraordinary effort and outstanding work of the media owner
across the country. i.e. The work could span expansion & growth, innovation on the existing media format
or introduction of new innovative formats. Contribution to raising the general aesthetic and design
standards in OOH.
OOH DESIGN PINNACLE
This category has been created with the intent of creating benchmark of Excellence in Design & Construction.
It will recognize and applaud different/unique about the project designs & process, or construction techniques in
a media asset. What makes the media asset an exceptional design & construction proposition.
BEYOND THE GLASS CEILING AWARD
In the Out of Home industry the gender proportion is highly skewed to towards male dominance, only a handful
women have been able to make a mark especially as media owners. This award is to recognize, those women
who have smashed the glass ceiling themselves or who have opened a crack so wide that other women can
proudly ascend above it.
OOH- HALL OF LEGENDS
There are several huge individuals, who have dedicated their professional life to the betterment of this medium.