Pepe Jeans Launches “VERY PEPE” with Kriti Sanon as Global Ambassador

Introducing “VERY PEPE”, the new Autumn/Winter collection campaign by Pepe Jeans London, featuring actress, producer, and entrepreneur Kriti Sanon, making her first-ever campaign as the first global ambassador of Indian origin for the brand. This key collaboration, therefore not only marks the brand’s quintessential British heritage and eclectic style against the iconic face of West London but the bold and edgy spirit of Pepe Jeans comes with an effortless blend of classic sophistication and modern flair.

Kriti Sanon embodies the Pepe Jeans DNA: bold, edgy and eclectic. Speaking about her association with Pepe Jeans, Kriti said, “Pepe Jeans has always stood for individuality and bold style. I am thrilled to represent a brand as their global brand ambassador that not only reflects my personal style but also connects the best of London’s iconic fashion heritage with a global audience.”. The ‘VERY PEPE’ collection is versatile and effortlessly stylish.

AWWG CEO, Marcella Wartenbergh: “We are excited to be partnering with Kriti Sanon as our brand ambassador. We have just delivered the phenomenal memorable experience of taking the lead Actor to Silverstone with Red Bull Racing by Pepe Jeans, and our new campaign is yet another thrilling chapter for the brand.”.

It will be launched in two phases. The first really talks about the denim heritage of Pepe Jeans, where Pepe celebrates the all-denim looks set against the vibrant reds of London’s original post boxes, telephone booths, and classic cars all over the Portobello streets. The second one captures living in West London with smart-casual styles for her, set against a classic black cab backdrop and amidst the elegant white facades of Notting Hill.

Autumn/Winter 2024: on-trend fashions blend with heritage depth. Garments tell a story, drenched in denim as always. Key pieces are: A vintage-style dark blue wash jumpsuit for women, paying tribute to London Boho, it’s a celebration of heritage, bringing together British heroes – classic trench coats, leather biker jackets, wool checked coats and bohemian floral print dresses; it’s also versatile shirts and knitwear mixed and matched with all their brand fave denims. *add men

To mark the launch, a number of Pepe Jeans stores will be treated to an exclusive in-store experience: customers can explore interactive displays and see the collection up close. Check out the Pepe Jeans London Autumn/Winter 2024 Collection, online and in stores from today. Welcome to the world of “VERY PEPE” and into the season with style. See how Pepe Jeans is making this issue on the fashion radar for Autumn/Winter.