The soft drink company and Tetra Pak partnered to launch the new holographic packaging of its two products.

Over time, some companies become synonymous with the category in which they operate. Bisleri is synonymous with bottled water, and Xerox is synonymous all over the world with photocopying. A company that creates packaging for food and beverage companies and products is synonymous with food packaging in itself. In collaboration with beverage company Paper Boat, Tetra Pak has recently launched an innovative holographic packaging called Tetra Pak Reflect in India.

Tetra Prisma Aseptic packs of 330ml, Alphonso Aamras and Pomegranate flavor of Paper Boat, will be featuring holographic packs. New packs are specifically designed to be put in the hand of the consumer so, when handled, it sips silently with no noise.