KidZania India Sweeps Two Gold for their Madhya Pradesh Tourism Centre at MADX Summit & Awards 2025
KidZania India, the global indoor edutainment park, emerged as a big winner at the prestigious MADX Summit & Awards 2025 on 22nd August 2025, bagging two Gold awards for their Madhya Pradesh Tourism Centre where kids can role-play as Sustainable Tourist and enjoy VR ride through jungles & rivers of Madhya Pradesh
KidZania India won Gold in the Best Travel & Tourism Marketing Campaign category for its innovative campaign strategies that combined bold creativity with impactful execution. The campaign significantly boosted brand visibility and audience engagement within the travel & tourism sector.
The brand also won Gold in the Best Experiential Marketing Campaign category for its cutting-edge activations and immersive storytelling, which created strong consumer recall and deepened brand connection.
The MADX Awards celebrate excellence in marketing, advertising, digital, and experiential campaigns. They honour agencies and brands that set new benchmarks in creativity, innovation, and measurable impact.
Adding perspective, Mr. Sheo Shekhar Shukla, IAS, Principal Secretary, Culture and Tourism Department, and Managing Director, Madhya Pradesh Tourism Board, said,
“The Madhya Pradesh Tourism Experience Centre at KidZania has redefined how tourism and experiential brands meaningfully engage with audiences. It has brought the incredible heart of India closer to young India, inspiring them to value our nature. This recognition at MADX is both well-deserved and truly inspiring.”
Speaking on the achievement, Tarandeep Singh Sekhon, Chief Business Officer, KidZania India, said,
“Winning two Gold awards at MADX 2025 is a proud moment for us. At KidZania, we believe in pushing the boundaries of creativity and innovation to connect meaningfully with families and travellers. These awards reaffirm our commitment to delivering marketing experiences that inspire, engage, and leave a lasting impact.”
This double win positions KidZania among the leading names in tourism and experiential marketing, reflecting the brand’s strength in delivering outdoor innovations, immersive activations, and high-engagement campaigns that resonate with today’s audiences.
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