Zee Studios made the brands #Restart their journey!

Mumbai, 2nd November 2023: The movie 12th Fail explores the journey of Manoj Kumar Sharma and
despite all odds, how he restarted his journey towards success. The banter was appreciated by the
media, critics and brands alike.
Zee Studios’ latest film 12th Fail has been creating a buzz everywhere through its raw emotions with a
story that connects to the hearts alongside a striking performance by Vikrant Massey. The story revolves
around IPS aspirant Manoj Kumar Sharma played by Vikrant Massey. Despite all the challenges, with
hope and courage, he always chose to restart.
The story weaved a seamless connection with the audience as it portrayed the real struggle of a UPSC
aspirant and the idea of never giving up. This became the very reason for the movie to receive
humongous support from the brands.
Leveraging the central theme of the film i.e. never giving up, Zee Studios kicked off a unique brand
banter on X with the hashtag #Restart. Brands across the nation resonated well with it, and the audience
as well shared their ‘Restart’ journey.
Popular and significant brands like Zepto, Lenskart, Yatra.com, Ixigo, Xiaomi India, Nerolac Paints India,
Sugar Cosmetics, Ajio, Magicpin, CoinSwitch, Eloelo, Meesho, Snapdeal, iQOO India & Mivi participated
and integrated their products and services in this fun banter.
Here’s how brands participated and shared their #restart journey 󰗊
https://www.instagram.com/p/Cy7kpGvIRKF/?igshid=MzRlODBiNWFlZA==
The movie 12th Fail is an inspiration, not just for UPSC aspirants but for everyone to lead their way to
success, rise back stronger after failures, and fly high!
This activity was a major part of the movie campaign that gained a lot of attention and created ripples of
conversations. The movie 12th Fail is produced by Zee Studios and marketed by White Rivers Media, an
integrated, independent digital marketing agency.