Prime Video, India’s most loved entertainment destination, today launched a fun video to celebrate International Father’s Day. In a tongue-in-cheek manner, the film brings to life one of the most common habits of dads across India – falling asleep in front of the TV! Featuring celebrated singe
Excitel, a prominent home internet startup in India, has partnered with Amazon Prime to offer Prime Lite benefits to its customers. Subscribers of Excitel’s flagship Cable Cutter™ plan can now access Prime Video’s extensive content library, and enjoy free unlimited same-day delivery on over 1
Mumbai: Compared to the first few days of the Euro 2020 competition, Sony LIV saw a 50% rise in users, a 64% increase in total views, and a 350% increase in live views during the 17th edition of UEFA EURO 2024. With a staggering 560% increase in key users in the 25–44 age bracket, the […]
Revolutionizing premium entertainment experiences for every Indian household, JioCinema Premium is poised to delight its subscribers with India’s most-awaited digital reality phenomenon Bigg Boss OTT Season 3. Premiering on 21st June, the new season with the
Switzerland-based global food and beverage company Nestlé India reported double-digit growth at its local subsidiary, highlighting the company’s focus on penetration, rewards and innovation.The company’s latest annual report reveals that India has become the largest global market for Ma
YouTube is still trying to find ways to stop ad blockers. Prior this week, ad blocker SponsorBlock announced that the Google-owned video service was testing the addition of server-side ads with a small group of users, as reported by TechCrunch. Essentially, this means that the ad is embedded in the
BIG FM in India launched ‘Jal Andolan – Desh Ne Thaani Not to Waste Paani’ to address the water crisis and promote responsible water usage amidst worsening water shortages due to rising temperatures in Indian cities. The campaign garnered support from celebrities, government officials,
Tasva, the esteemed Indian menswear brand operated by Aditya Birla Fashion and Retail Ltd., has entered into a notable collaboration with renowned designer Tarun Tahiliani. This partnership solidifies Tasva’s role as the ‘Official Ceremonial Dress Partner’ for Team India at the Par
Tic Tac, the confectionery brand under Ferrero India, part of the global Ferrero Group renowned for sweet-packaged products, has launched its latest brand film featuring Bollywood star Ranveer Singh and Indian rapper Chaitnya Sharma, known as SlowCheeta. Sharma, notable for roles in films like Maida
Integral Ad Science (IAS), a prominent global platform for media measurement and optimization, has expanded its Brand Safety and Suitability Measurement product for YouTube. This expansion now includes reporting capabilities for Performance Max and Demand Gen campaigns on Google Ads. “IAS is commi