Posts of - July 2024

Criteo and Microsoft Advertising Forge Retail Media Partnership

Criteo and Microsoft Advertising Forge Retail Media Partnership

ByMauveJul 12, 20242 min read

Criteo, the Commerce Media Company, today announced a strategic partnership with Microsoft Advertising, bringing Microsoft Advertising’s very relevant demand to the Criteo global network of 225 retailers. Microsoft Advertising also intends to work in collaboration with Criteo as its leading onsite media partner, where it will extend Criteo’s monetization…

Marriott Bonvoy’s Grand Prix Sweepstakes Offers VIP F1 Experience…

Marriott Bonvoy’s Grand Prix Sweepstakes Offers VIP F1 Experience…

ByMauveJul 12, 20242 min read

The award-winning cast in the travel programme of Marriott International, Marriott Bonvoy, is all prepared to give its members some good time closer to the Singapore Grand…

Rahil Mohammad Launches New Agency, Where Is The Brief,…

Rahil Mohammad Launches New Agency, Where Is The Brief,…

ByMauveJul 12, 20241 min read

Rahil Mohammad, an industry veteran with over a decade of experience in the advertising and marketing world, has launched his own agency, Where Is The Brief. His…

India Eyes New Legislation to Ensure Big Tech Compensates…

India Eyes New Legislation to Ensure Big Tech Compensates…

ByMauveJul 12, 20242 min read

India is contemplating a new legislation aimed at fostering equitable transactions between Big Tech firms and news publishers. Drawing inspiration from countries like Australia, the law seeks…

LinkedIn’s Accelerate: New AI Tool Cuts B2B Campaign Time…

LinkedIn’s Accelerate: New AI Tool Cuts B2B Campaign Time…

ByMauveJul 12, 20242 min read

LinkedIn is set to introduce its new AI-powered campaign tool, Accelerate, by the end of this year, following successful testing among North American advertisers since October 2023.…

Nostalgia Drives Theater Attendance Amid New Release Shortages

Nostalgia Drives Theater Attendance Amid New Release Shortages

ByMauveJul 12, 20242 min read

Recently, an image of a movie screening list from Bandra Kurla Complex’s (BKC) PVR Inox theatre was circulating on social media and shared through WhatsApp because it…