McDonald’s has come up with an “augmented reality (AR)” innovation for print advertisements to market its newly launched Signature Collection burgers. You can scan an advertisement published in the newspaper using your smartphone to trigger animated visuals of the burgers popping out from the
As the year unfolds, there is a clear shift towards fragrances that feel fresh, refined, and easy to wear. Today’s scents are less about intensity and more about balance, versatility, and quiet confidence. Ajmal’s latest selection reflects this sensibility, offering compositions that move effort
Garuda Aerospace, conducted an ESG Awareness Workshop, reinforcing its commitment to ethical, accountable, and sustainable business practices. The workshop saw participation from over 150 employees and stakeholders, underscoring the organisation’s focus on embedding sustainability
Pixi has always been about effortless beauty that truly delivers. From skin-loving formulas to a glow-first mindset, the brand focuses on enhancing what’s already there rather than covering it up. In the following Q&A, we take a closer look at the philosophy, cult favourites, ingredients and i
NOW YOU SEE ME: NOW YOU DON’T set for early access release in INDIA on December 26, 2025
The globally popular heist-adventure spectacle NOW YOU SEE ME: NOW YOU DON’T is set to make its digital debut in India, with an early access release scheduled from 26th December 2025 at a rental price of INR 499, allowing audiences seeking a premium viewing
Hershey’s launched its first ever 3D Masthead this festive season with a high-impact Connected TV activation executed in partnership with Interactive Avenues and Frodoh. The campaign went live during India’s opening ODI against Australia capitalising on heightened festivities and match day consu
Uttar Pradesh Kabaddi League (UPKL) has announced the launch of its new campaign film titled Poora UP Khelega Kabaddi, marking the official on-ground and broadcast announcement for Season 2 of the league, scheduled to begin on December 24, 2025, at the Noida Indoor Stad
OPI unveils its first-ever RapiDry™ line extension this holiday season with a set of holiday shades. With OPI’s signature quick-drying formula, each shade dries in just 60 seconds, offering a smudge-proof finish and up to 5-day long wear for a perfect holiday manicure Beginning with soft pastels
Uttar Pradesh Kabaddi League (UPKL) has partnered with Live Your City, a brand under the American company Fever Labs Inc.,as the Official Ticketing Partner for Season 2, set to take place at the Noida Indoor Stadium. The association aims to offer spectators a seamless and convenient match exper
Himalaya BabyCare’s Latest Campaign Highlights Ghee Baby Bathing Bar with Insight-Led Storytelling
Himalaya BabyCare, India’s leading baby care brand loved by babies and trusted by parents, has released a new campaign for the Himalaya Ghee Baby Bar, a gentle bathing formulation thoughtfully crafted for babies with sensitive skin and newborns. The film captures a mother’s hesitation