McDonald’s has come up with an “augmented reality (AR)” innovation for print advertisements to market its newly launched Signature Collection burgers. You can scan an advertisement published in the newspaper using your smartphone to trigger animated visuals of the burgers popping out from the page itself. The burgers’ “layers,…
As the year unfolds, there is a clear shift towards fragrances that feel fresh, refined, and easy to wear. Today’s scents are less about intensity and more…
Garuda Aerospace, conducted an ESG Awareness Workshop, reinforcing its commitment to ethical, accountable, and sustainable business practices. The workshop saw participation from over 150 employees and stakeholders, underscoring the…
Pixi has always been about effortless beauty that truly delivers. From skin-loving formulas to a glow-first mindset, the brand focuses on enhancing what’s already there rather than…
The globally popular heist-adventure spectacle NOW YOU SEE ME: NOW YOU DON’T is set to make its digital debut in India, with an early access release scheduled from 26th December 2025 at a rental…
Hershey’s launched its first ever 3D Masthead this festive season with a high-impact Connected TV activation executed in partnership with Interactive Avenues and Frodoh. The campaign went…
