Nvidia and Jeff Bezos-backed Perplexity AI announced Thursday it will bring ads onto its AI-powered search platform as early as Q4. The AI startup launched a program for publishers last month, initially partnering with a group that includes TIME, Der Spiegel, and Fortune to share revenue generated f
A unique, multi-year partnership between Nike, Inc. and the LEGO Group will drive sport and creative play for children around the world. Specifically, this deal will bring Nike’s “Just Do It” with the endless imagination of the LEGO brick in a collection of co-branded products, con
Swiss Beauty, India’s leading cosmetics brand, announced the appointment of Vidushi Goyal as its Chief Marketing Officer(CMO). She will lead the overall marketing strategy for all Swiss Beauty brands, including Swiss Beauty Craze and Swiss Beauty Select, along with its emerging categories and sub-
Now, as the Open Network crosses more than 12 million monthly transactions in ecommerce, it launches credit—fully digital and paperless loans in just 6 minutes. The new product is integrated with 9 buyer applications, also called Lending Service Providers, and 3 Lenders marking an important milest
It’s confirmed now that the long-awaited film, ‘Girls Will Be Girls’, produced by Ali Fazal and Richa Chadha, those powerhouse actor duo, is going to be the Closing Film at the 15th annual Indian Film Festival of Melbourne (IFFM) 2024 on 25 August. IFFM is now the biggest celebrati
In a big game-changer and precedent-setting deal for the entertainment business, Excel Entertainment has signed a giant multi-film arrangement with Trigger Happy Studios. The deal promises the blockbuster combo of innovative storytelling and cinematic excellence to showcase the best of furthering au
Skippi made its recent debut on Shark Tank India with its claim to fame as an ice popsicle brand. Now it has launched Crazy Corn that comes with four super exciting flavours: Cream & Onion, Jalapeno, Lemon & Mint, and White Chocolate. Crazy Corn brings the latest freeze-dry technology with m
Due to the targeted nature of the pharmaceutical industry, marketing and research have implied notions to consider, very different from the FMCG and other industry practices. At least, whereas industries like FMCG might have a direct consumer base, that of pharmaceuticals is far more complex, cateri
In partnership with Shop with Google, Netflix is promoting the fourth season of the romance comedy-drama “Emily in Paris” using the following. It’s an effort with integrated ads and title sponsorships to help the platform attract and retain eyeballs as competition in the streaming
Walt Disney named board member and Morgan Stanley executive chairman James Gorman to preside over its succession planning committee on Wednesday as it scouts for the next chief executive officer, Economic Times reported. It is the fifth time that the board has delayed CEO Bob Iger’s retirement