Coca-Cola India launches Food Landmarks: A Celebration of Culture, cinema with Raj Kapoor’s Legacy

Coca-Cola India has announced the launch of Coca-Cola Foodmarks in India, under its “A Recipe for Magic” global campaign. Inspired by culture ‘Coca-Cola Foodmarks” looks to celebrate global “food landmarks”. These the company explains are destinations and experiences with a recipe of three key ingredients: a moment, a meal and an ice-cold Coca-Cola.

As its global rollout, the launch event in India was held at the Embassy restaurant in Connaught Place in Delhi which brought the attendees back to the pivotal time of Hindi Cinema. It was graced by Bollywood personalities, Janhvi Kapoor, and Karisma Kapoor, who honoured Raj Kapoor. The highlight was the photograph of Raj Kapoor and a bottle of Coke.

The experience recreated Raj Kapoor’s on-set meal moments, inviting people to enter the golden age of Bollywood, the 1950s, through a film set with tech-forward interactive moments using A.I. From filmy decor to photo backdrops, stardom posters to a musical stairway, guests were treated to an interactive Coca-Cola experience. Local influencers and dignitaries were also present to experience Coca-Cola Foodmarks.

The event spotlighted Raj Kapoor’s Dal Makhani paired with ice-cold Coca-Cola, paying homage to his timeless tastes and traditions. This pairing will live on as part of the menu at The Embassy in New Delhi and guests coming to the restaurant can try this as an offering.

“We are thrilled to introduce Coca-Cola Foodmarks in India, a country known for its rich culinary heritage and vibrant food culture. Coca-Cola Foodmarks embodies the essence of Coke that is to spread Real Magic of shared moments, cultural nuances and culinary excellence. We are excited to bring this experience offering patrons an opportunity to savor flavors while creating lasting memories” said Kaushik Prasad, Senior Director – Marketing, Coca-Cola INSWA.

As part of the campaign, Coca‑Cola will debut immersive, in-person experiences around the world, showcasing unique experiences, each inspired by a cultural moment. From the time Marilyn Monroe was photographed enjoying a hot dog and a Coca-Cola from a New York City food cart to scenes captured in the Hong Kong film The God of Cookery, Coca-Cola will look to bring to life the diversity—and unity—of their Recipes for Magi