Parade, Tai Software partner: Gen AI for Tai TMS users

Parade, a leading provider of capacity management, has introduced Capacity CoDriver, a groundbreaking generative AI tool integrated seamlessly with Tai Software’s TMS. This collaboration sets new standards in the freight brokerage industry, enhancing operational efficiency and productivity across connected technology partners.

Capacity CoDriver aims to revolutionize traditional freight brokerage workflows by addressing email overload and operational bottlenecks. Customers have reported significant benefits, including automated responses to carrier inquiries within minutes, a fourfold increase in digital quote volume, and a twofold improvement in load-booking efficiency.

By leveraging generative AI, Capacity CoDriver generates quotes and seamlessly integrates them into the Tai TMS, optimizing broker-carrier interactions, streamlining negotiations, and accelerating the load booking process. This solution empowers freight brokerages to achieve unprecedented levels of efficiency and productivity.

Anthony Sutardja, CEO of Parade, emphasized, “Our commitment to innovation through AI is about setting a new pace alongside our partner ecosystem. Capacity CoDriver enables our clients to seize every opportunity swiftly and efficiently, redefining their potential and performance in the freight industry.”

The partnership between Parade and Tai Software combines the strengths of both platforms, delivering a powerful toolset that enhances efficiency, accelerates load booking, and improves profitability for mutual customers.

Tai Software’s CEO, Walter Mitchell, highlighted, “Brokers love Tai because we make it easier for them to communicate with carriers and customers, building stronger relationships. This partnership with Parade enhances communication and elevates the playing field.”

Matt Newcomb, Director of Carrier Relations at ARL Logistics and a customer of Tai and Parade, shared, “Before CoDriver, managing emails and phone calls consumed three to four hours per day per rep. Now, tasks are largely automated, turning hours of work into minutes. We’re responding to carriers at a speed that actually lets us keep up with demand without the usual lag that could cost us opportunities.”