Nestlé India: Growth Strategies and Market Leadership Insights

Switzerland-based global food and beverage company Nestlé India reported double-digit growth at its local subsidiary, highlighting the company’s focus on penetration, rewards and innovation.The company’s latest annual report reveals that India has become the largest global market for Maggi and the second largest market for chocolate wafer brand Kit Kat.Product sales are expected to grow by more than 6% in 2023 from 3% in 2018. Nestlé’s export business also showed good growth, with all major brands and product groups growing steadily despite food inflation and fluctuations in raw material prices.

The company plans to invest around Rs. EUR 7,500 million between 2020 and 2025 to develop new skills and expand existing ones, focusing on sustainable growth and innovation. Nestlé India also said it will continue to pay dividends to its parent company at the current rate of 4.5 percent after shareholders rejected a proposal to raise it.

In April, the board approved an increase in royalties paid to the parent company by 0.15% per year for the next five years, bringing them to 5.25% of revenues. The total license fee of Nestlé India is relatively lower compared to other MNCs in India..