Publicis India’s “Fabulously Futuristic” campaign for Enamor’s new lingerie

Publicis India, part of Publicis Groupe India, has launched its latest campaign, “Fabulously Futuristic,” for Enamor, India’s leading lingerie brand. This innovative campaign celebrates the modern, active woman and highlights Enamor’s advanced “Innovations” line.

Developed by Publicis India, “Fabulously Futuristic” consists of six digital films that depart from traditional lingerie ads. Instead, they showcase women engaging in everyday activities with strength and grace. Each film focuses on a specific product from the “Innovations” range, emphasizing its unique features.

The films illustrate women wearing Enamor products that offer flexibility, breathability, and cooling support with N9 temperature control technology, eco-friendly fabrics, and gel-filled cups for comfort and support.

Publicis India’s talent for crafting compelling stories resonates well with Enamor’s goal to highlight “Innovation” in a captivating manner. This campaign underscores the agency’s capability to empower brands and connect deeply with consumers.

“Enamor has been at the forefront of innovation in the category for a long time. So, for the Innovations range campaign, we wanted the brand to claim what it rightfully owns. It showcases stylish, strong women flexing their bodies and possibilities in moments of complete unabashed freedom that the cutting-edge technology in the bras supports them with. We chose art forms like ballet and aerial yoga to power punch the ‘proof of concepts’ beautifully. The music and movements celebrate the Enamor woman’s free spirit as she moves into a fabulous future,” said Shitu Patil & Aman Mannan, Joint National Creative Directors, Publicis India.

The campaign itself comes from a basic human truth, says Sandra Daniels, Senior Vice President of Marketing, at Enamor. “Lingerie is an extremely personal and fundamental part of a woman’s life. Not only is it a product she uses every single day, but also an essential experience for her as a woman. She wants to ensure that she is picking a piece that is perfect in every way- be it the perfect fit, the perfect fabric or the perfect style. With the Innovations campaign, we have aimed to address these concerns with the objective of allowing women to have the best lingerie experience, so they can be completely free and comfortable to explore and experience their most fabulous selves.”

Film Links:

Film 1: 

https://youtu.be/D1QdnokSGsk?si=pUeoMvYLXBreflce

Film 2:

 https://youtu.be/XCxYV7L6KSM?si=IP_kRBA0ggqqaAvE

Film 3:

 https://www.youtube.com/watch?v=L-wzl2LJNVI

Film 4:

 https://youtu.be/j5tY3QXZxKM?si=3z1U80dZgkiyY6Sm

Film 5:

 ⁠ https://www.youtube.com/watch?v=X3-OrjQtQHE  

Film 6:

 https://www.youtube.com/watch?v=2nZrQyK0OTI