India falls short of its 2022 record with 18 metals at Cannes Lions 2024

At the final Awards Show of the Cannes Lions International Festival of Creativity, various prestigious Lions were conferred to outstanding campaigns. Simon Cook, CEO of LIONS, commended the winners and shortlisted entries for showcasing the pinnacle of creative excellence in the industry.

India’s performance on the last day of the festival was subdued, securing 2 Silver and 2 Bronze medals, accumulating a total of 18 metals this year. This tally was lower compared to the 25 medals achieved in 2023 and significantly less than the record-breaking 47 medals from 2022.

On the final day, Tgthr Mumbai won a Silver for their campaign ‘Locator #BeFreeToPee’ for Harpic under the Glass: The Lion for Change category. Leo Burnett Mumbai also clinched a Silver for ‘Project Farm Equal’ for Lay’s in the same category, along with a Bronze for ‘Drops of Joy’ under the Sustainable Development Goals Lions.

McCann Gurugram received a Bronze for the ‘Dabba Savings Account’ created for ESAF Small Finance Bank in the Gender Equality sub-category of Sustainable Development Goals Lions.

In the Film Lions category, which celebrates the art of the moving image, 53 Lions were awarded from 1887 entries, including two Grand Prix winners. The first Grand Prix was awarded to ‘WoMen’s Football’ for Orange by Marcel, Paris, highlighting the skill of the French women’s football team using deep fake technology. The second Grand Prix went to ‘Play It Safe’ for Sydney Opera House by The Monkeys, Accenture Song, Sydney, celebrating Sydney’s cultural spirit.

The Glass: The Lion for Change category, which recognizes culture-shifting creativity, saw Vaseline Proderma’s ‘Transition Body Lotion’ by Ogilvy Singapore winning the Grand Prix for its innovation and inclusivity in skincare.

The Sustainable Development Goals Lions recognized initiatives making a positive impact on the world, with Renault’s ‘Cars To Work’ by Publicis Conseil, Paris winning the Grand Prix for providing mobility solutions to job seekers.

The Dan Wieden Titanium Lions celebrated boundary-pushing creativity, with DoorDash’s ‘All-The-Ads’ by Wieden+Kennedy, Portland, and Superette, San Francisco winning the Grand Prix for redefining brand perceptions during the Super Bowl.

The Cannes Lions Grand Prix for Good honored campaigns positively impacting society, with Reporters Without Borders’ ‘The First Speech’ by Innocean, Berlin winning for promoting free press and democracy.

The festival also announced winners of the Young Lions competition, continuing to inspire and recognize emerging talent in the industry.