Muthoot Finance, India’s leading gold loan NBFC, has launched two advertisement films under its ‘Bharosa India Ka’ brand campaign featuring Madhuri Dixit as its brand ambassador.
The campaign underscores Muthoot Finance’s longstanding presence in the financial services sector, recognizing the trust and loyalty of its customers. It serves as a tribute to the millions who have chosen Muthoot Finance as their preferred partner for financial solutions.
The films reinforce Muthoot Finance’s strong position in the financial sector. The first film focuses on instilling confidence in decision-making, while the second explores the emotional value of gold as a multi-generational asset.
Alexander George Muthoot, Joint MD of The Muthoot Group, emphasized the campaign’s broader significance, stating, “Our ‘Bharosa India Ka’ campaign goes beyond showcasing our wide array of services; it emphasizes the assurance that accompanies each service. This enduring trust, built over decades, motivates us to continuously innovate and improve our customer experience. Madhuri Dixit’s portrayal as the face of our campaign reflects how integral we have become in our customers’ lives, enabling them to make informed financial decisions. It underscores our commitment to delivering reliable financial services and reinforces our dedication to empowering both customers and communities. With a network spanning over 6,000 branches and serving more than 2.5 lakh customers daily nationwide, the ‘Bharosa India Ka’ campaign celebrates Muthoot Finance’s recognition as India’s No.1 Most Trusted Financial Services Brand for eight consecutive years, according to TRA’s Brand Trust Report.”
Abhinav Iyer, Senior General Manager of Marketing and Strategy at The Muthoot Group, added, “Through these ad films, our goal is to acknowledge and reassure our customers of the trust they have placed in us for generations. With Madhuri Dixit embodying grace and appeal, the films convey that at Muthoot Finance, trust is not just promised but consistently delivered. ‘Bharosa India Ka’ integrates a brand film and a product film, effectively communicating why Muthoot Finance’s gold loan is unequivocally the most trusted choice in India.”
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