Real estate has traditionally been conducted offline due to the complex nature of transactions requiring personal interactions and physical inspections. Regulatory requirements further necessitate face-to-face dealings. However, the House of Abhinandan Lodha (HoABL) has embraced digital transformation, shifting real estate transactions entirely online.
During the peak of COVID-19 in 2021, HoABL’s inaugural 100-acre development in Konkan sold out in less than three weeks, demonstrating the success of its digital approach. HoABL’s chief growth officer, Pawan Sarda highlights that digital transformation has enabled them to operate nationally and internationally, attracting customers from 20-25 countries.
Technologies like Oculus provide virtual property visualizations, enhancing customer experience. The HoABL app showcases new projects and updates on development progress. Initially, customers were hesitant about digital interactions, but they’ve since recognized the benefits, such as seamless property viewing and transparent paperwork.
Metropolitan areas are key markets due to their large populations and higher incomes, with a primary demographic of individuals aged 30 and above. HoABL offers flexible EMI options, making land ownership accessible across demographics.
Regarding the Ayodhya project, HoABL has made 250 plots available starting at Rs 1.72 crore, capitalizing on the city’s appeal post-Ram Mandir consecration. Amitabh Bachchan, brand ambassador and customer, reflects the project’s credibility. Global events in Dubai, New York, and Delhi have marketed Ayodhya globally, leveraging its cultural and investment appeal.
While mainstream media coverage of Ayodhya has decreased post-elections and direct flights from Hyderabad discontinued, HoABL remains focused on Ayodhya’s universal appeal and investment potential. They emphasize Ayodhya’s enduring significance, ensuring continued interest and visitation.
