Royal Enfield and Spotify Join Forces to Celebrate Music and Motorcycling

In honor of World Motorcycling Day and World Music Day, Royal Enfield and Spotify have teamed up.

Through RAP 91 events, a lineup for finding up-and-coming indie and pop stars, and Spotify’s RADAR, they will be concentrating on promoting local artists and maintaining India’s vibrant culture.

Royal Enfield will be the focal point of both of these events, with a special zone offering an experience that combines pure motorcycling and music.

“We are ecstatic to work with Royal Enfield once more. With Royal Enfield on board, we’re bringing these experiences to life in ways we’ve never done before. RADAR and RAP 91 are such crucial venues for up-and-coming artists “said Arjun Kolady, head of sales at Spotify India.

“As two brands that place community, culture, and self-expression at the heart of everything they do, Royal Enfield and Spotify are natural collaborators,” stated Mohit Dhar Jayal, chief brand officer of Royal Enfield. We’re going to focus together on Spotify’s RADAR and RAP 91 platforms as we advance our cooperation.

As part of their ongoing musical journey, Spotify and Royal Enfield will go to Goa for the 14th edition of Motoverse 2024, the company’s yearly celebration of all things motorcycling, music, and community, which takes place in Goa from November 22–24, 2024.

The Royal Enfield-sponsored event is expected to draw approximately 15,000 fervent motorcyclists and riders. A stellar roster of RADAR musicians, carefully chosen by Spotify, will be present at Motoverse, ready to light the stage on fire.

Royal Enfield will also make use of Spotify’s premium media unlocks, such as The Stage and Dynamic Audio Ads, to increase the events’ visibility and impact.

Through the in-app product The Stage, Spotify users may receive relevant and customized rich-media content from Royal Enfield. With the use of immersive media experiences, Royal Enfield can use this platform to interact with listeners more personally and effectively, bringing their brand story to life.

Dynamic Audio Ads combine sophisticated targeting and personalization features with the power of audio. Royal Enfield is able to create customized advertisements that appeal to the listener by dynamically switching up the features of an audio ad based on the time of day, day of the week, location, weather, and listening habits.