Herbalife India, one of the premier health and wellness companies and communities in India, has just announced the launch of its Vritilife Outer Nutrition Range. With this, the firm has finally made its foray into the Indian luxury skincare space. Its newly launched skincare lineup comprises a facial cleanser, facial toner, facial serum, and moisturizer.
While it is manufactured at Herbalife Centre of Excellence in Bangalore, the Vritilife Outer Nutrition Range undergoes stringent clinical research for the three T’s: safety, efficacy, and traceability from raw material to finished product. This range brings authentic botanicals and Ayurveda-based formulations together with natural oils having higher actives, hence able to meet modern lifestyles’ rigors. The launch will make Vritilife integral to Herbalife’s entire product portfolio.
Herbalife India has been growing fast since 2009 when it first started to focus on weight management. Now, it strengthens this portfolio with 48 products in fitness & performance, daily nutrition, and overall health. Net sales in India were $203.5 million in Q1 2024, up approximately 13.9 percent in dollars compared between the same periods in both 2023 and 2024. Herbalife India is the number-one market globally among its 95 countries where the company operates quintessentially.
According to Ajay Khanna, MD of Herbalife India, “Having Herbalife on board with the Vritilife Outer Nutrition Range at the cusp of the next phase of growth in India absolutely is a matter of pleasure. This strategic expansion would not only bring diversified addition to our product portfolio but also showcase our commitment toward delivering high-quality skincare solutions.”. We can confidently say that first and foremost, we are a responsible health and wellness company with a skin care portfolio to adequately meet the outer nutrition needs of the Indian population. These manifest, in essence, as our vision to fuse ancient Indian beauty practices powered by modern science-backed formulations. Ayurveda is growth as the Indian beauty industry aggressively charges forward. A new study by Verified Market Research pegs the Ayurveda beauty market at $8-9 billion, and it’s poised to grow. Ayurveda is projected to grow by 2028 to USD 21.1 billion, which at present holds a stake in the Global Beauty and Personal Care Market of USD 646 billion. On this new swing of consumer preference toward natural solutions, Vritilife Outer Nutrition Range speaks to the surge in demand by fusing luxury and efficacy in tapping into the power of ancient herbs for today’s skincare needs.
Ajay Khanna further added, “At Herbalife, we support local communities; respect local sentiments and culture in all our initiatives. Vritilife Outer Nutrition range is proudly Made in India and scientifically-formulated and clinically-evaluated for various skin types. We celebrate different beauty traditions across this nation, and our products reflect that respect).
