mCaffeine, India’s first caffeinated skincare brand, announced its partnership with top eCommerce Enabler GoKwik to create increased online visibility and spur growth.
mCaffeine has been a leader in the skincare space. For the past two years on a row, it has clocked over 300% y-o-y sales growth.
With GoKwik, mCaffeine envisions raising consumer buying experience and increasing its D2C footprint across Bharat. This should help increase its market share and revenues manifold during this year.
It wants to bring in the power of enhanced checkout driven by GoKwik’s 100 million shopper network across India. Using these integrating features, checkout with GoKwik, one-tap OTP login, prefilled addresses, discounts, rewards, and a payments suite, mCaffeine expects to see a 25% more revenues, shopper satisfaction, and reduced cash burn.
We are super excited to get on board with GoKwik as our trusted partners in this next leg of our growth journey,” Vaishali Gupta, Co-founder and Chief Growth Officer said. “With GoKwik’s eCommerce acumen, we are set to redefine the shopper experience in the growing D2C landscape.” With their solutions like KwikCheckout, as per our experiences, we are already seeing a positive upward movement in our conversions, along with overall revenue growth. “We are hopeful that this association will further support us in building a deeper and lasting footprint across India, and complement the next phase of our growth.”
GoKwik’s tech solutions, like KwikCheckout, focus on growing eCommerce brands through checkout smoothening, improvement in shopping experiences, and enhanced profitability. Their data intelligence reduces RTO losses significantly and thereby brings down costs associated with returned COD orders for brands.
Chirag Taneja, Co-Founder and CEO, GoKwik said, “mCaffeine reflects the epitome of innovation in the Skincare industry and we are excited about backing their ambitious growth targets. We will be fully dedicated to amplifying the digital footprint of mCaffeine and ensuring that they not only match but also exceed shopper expectations. This is another step in the creation of an ecosystem where eCommerce brands continue to disrupt, thrive and grow.”
Mcaffeine posted a revenue growth of 51.8 percent last year. Ozving into omnichannel, it’s building its offline growth in focussed 24 key micro markets. GoKwik’s network includes brands like Lenskart, Neemans, Man Matters, Shoppers Stop, covering a wide span of online shopping categories.
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