As Marvel Studios’ Deadpool & Wolverine inches closer to its release, Disney Consumer Products India has partnered with 25 brands across an extensive portfolio of themed merchandise. These tie-ups cut across apparel, accessories, F&B, technology, and more, with a diverse range of brands like Adidas, boAt, Coca-Cola, Myntra, NESTLÉ POLO, The Souled Store, and Wrogn.
For nearly almost 85 years, the Marvel Cinematic Universe has thrown varied characters and stories that have made Marvel Super Heroes pop culture icons in India. Deadpool joins the ranks of Iron Man, Captain America, and Thor, generating a lot of excitement amongst the fan base here in India.
“Deadpool’s refreshing charisma and irreverent humour have won for him quite a formidable fandom in India, more so with the Gen Z audience. This truly reflects Marvel’s timeless relevance, and we can’t be more excited as we gear up with some outstanding brands to launch an extensive range of Deadpool & Wolverine themed merchandise, ” Priya Nijhara, Director, Disney Consumer Products, India said.
Top merchandise highlights
Coca-Cola: Besides Deadpool & Wolverine, it will feature 32 other Marvel Super Heroes across special edition cans and bottles. Each can is scannable, bringing characters to life through an AR extension.
NESTLÉ POLO: Special edition packs featuring Deadpool’s persona, giving fans a chance to win branded merchandise.
Too Yumm!: All-new bold packs for Bhoot Karare and Karare Munchy Masala that showcase the cool quotient of Marvel Super Heroes.
boAt: Audiowear infused with Marvel’s storytelling and high-tech features.
Belkin: Deadpool & Wolverine inspired mobile wireless power bank, available on Amazon.in from 27th July.
AXOR: Deadpool & Wolverine themed, limited edition helmets.
Titan: Deadpool & Wolverine styled stylish eyewear and fashion accessories
Wrogn: T-shirt kollection endorsed by Virat Kohli featuring the iconic quotes & striking design.
The Souled Store: T-shirts, Backpacks & High-top sneakers for the Fandom.
Reliance: An entire range through its sub-brands Yousta, Azorte & Reliance Trends showcasing a wide range of apparel.
More goodness is coming, with more merchandise from 7-Eleven and a collaboration with Adidas on its way in early August, which is sure to put a smile on fans’ faces.
Marvel Studios’ Deadpool & Wolverine opens in theatres in India on July 26 in English, Hindi, Tamil, and Telugu. The new merchandise only adds to the excitement.
