Wavemaker India has recently bagged the integrated media mandate for Taco Bell, a fast-food chain offering Mexican-inspired cuisine.
The account will be managed out of Wavemaker’s Delhi office. Wavemaker India would help in the development and execution of highly advanced media solutions across varied online and offline channels. Their collaboration works towards driving increased visibility for the brand Taco Bell and cementing its position as an undisputed leader in the fast food market, which is evolving rapidly in India.
Speaking about this association, Kunal Malhotra, chief marketing officer Taco Bell, said, “We are elated to partner with some of the finest minds at Wavemaker as we set out to build Taco Bell as one of the most loved QSR brands in India. We are sure that with the media prowess at Wavemaker, we will together establish Taco Bell as food which the new generation of Indian consumers love, by giving them a Loaded with More experience – with Taco Bell Food as well as our communication.”
It’s the most recent campaign by Taco Bell in association with Wavemaker. Spearheaded by Wavemaker and brought to life by the creative powerhouses Media.Monks and Creativeland Productions, the said campaign provokes consumers to experience new products such as the Loaded with More Crispy Chalupa Taco or the 7 Layer Burrito.
Commenting on this association, Ajay Gupte, CEO – South Asia, Wavemaker said, “We are excited to onboard a dynamic brand such as Taco Bell to our family. We are truly excited about exploring new opportunities and creating innovative strategies that will resonate with the unique vision of Taco Bell. We believe that fusing our expertise with their bold spirit can definitely create something exceptional.”
Wavemaker India’s chief client officer and office head for West, North & East, Shekhar Banerjee, stated, “Taco Bell is not an FMCG food brand, but a promise of memorable, engaging experiences. This mandate win is an invitation to unshackle the best of creativity and flawless collaboration Wavemaker is capable of. Our first big campaign, ‘Loaded with More,’ epitomizes this vision.”. The media strategy for this dynamic brand was to generate maximum mental availability against a cluttered category with conversation and ‘wow’ factor that actually acknowledges consumers.
