January 2024, India: Younion, a pioneering marketing agency that has redefined the way brands connect with their audiences, today announced the appointment of Arindam Roychowdhury as Vice President – Strategic Growth.
In his new role as VP of Strategic Growth at Younion, Arindam will help Younion in developing growth strategies, identifying and creating strong opportunity pipelines, and fostering robust client relationships. Under Arindam’s leadership, Younion aims to capitalize on several exciting opportunities for growth, emphasizing the seamless integration of emotional and transactional dimensions in marketing. To expand into new markets, Arindam’s role will include responsibilities such as conducting market research, leveraging existing client relationships, and exploring strategic collaborations.
Arindam’s diverse professional journey has equipped him with a unique perspective on providing business solutions that foster meaningful connections between brands and their audiences. With nearly three decades in the field of marketing, Arindam’s past roles include prominent positions at Dentsu, Fountainhead MKTG, and VMLY&R Encompass, where he managed projects for globally recognized brands across diverse sectors such as Mondelez, Toyota, Apple, BOSCH, IKEA, Discovery, Diageo, and TVS. Notably, Arindam served as the project manager for the India Pavilion at the World Expo in Shanghai in 2010.
Welcoming Arindam to the team, Shajesh Menon, Founder and CEO, Younion said, “We are delighted to welcome Arindam to the Younion family. His extensive experience and strategic vision align perfectly with our ambitious growth plans. Arindam’s appointment marks a significant moment for Younion, and we are eager to witness the transformative impact he will have on our strategic growth. With Arindam leading our strategic initiatives, we are confident in our ability to deepen client relationships, expand into new verticals, and cultivate a dynamic team across focus regions. His leadership will undoubtedly play a crucial role in propelling Younion to new heights in the realm of brand experiences.”
Sharing his excitement on joining Younion, Arindam Roychowdhury, Vice President – Strategic Growth, Younion shared”I am overjoyed to become a part of the Younion family and embark on this exciting journey of strategic growth. Younion’s dedication to redefining the brand experiences landscape is truly invigorating, and I am thrilled to contribute to its ongoing success. My vision is to not only establish Younion as a sought-after industry player but also to create a culture of creativity and innovation within the team. Together, we will shape a future where Younion stands out as a leader in the experiential marketing domain, driving growth, and fostering meaningful connections.”
With Arindam’s appointment, the company looks forward to achieving new heights in the realm of brand experiences under his strategic guidance.
About Younion Brand Experiences:
Younion Brand Experiences is a leading experiential marketing company with a proven track record of success. The company has a team of experienced professionals who are passionate about creating immersive experiences that connect brands with their audiences. Younion has a strong presence in India and is now expanding its operations into Asia Pacific.
Founded by Shajesh Menon, Younion has supported multiple brands like Google Cloud, Red Hat, Amazon Web Services, VMWare, Dell EMC, Nutanix, Microsoft, Tableau, Salesforce, Palo Alto Networks, Titan, NetApp, Juniper Networks, to name a few. Since its inception, the company has successfully executed more than 500 large-scale events, 700 mid to small-scale events, and 800+ turnkey projects across India, Nepal, Malaysia, Sri Lanka, Bangladesh, and Thailand.
