It is called Justhuman, touted as India’s very first brand that uses neurocosmetics for hair and personal care. Now, they have turned to the luxury skincare segment.
One of the important new additions is its flagship product, the Microshots AgeDefying Peptide⁶ Treatment Cream. This anti-aging cream delivers a sophisticated home treatment that can rival professional dermatological treatments such as micro-needling, botox, and fillers. Justhuman therefore strongly breaks into the luxury skincare segment from its core expertise in scientifically formulated and clean personal care products with this and a few other breakthrough innovations in skincare.
The launch is complemented with a set of thoughtfully curated products that include AyuGrowth Fortifying Hair Oil, 30-Sec Foot Facial, and Curcumin Picture Perfect Face Mask. These are infused to dovetail seamlessly into the routine of discerning consumers while assuring efficacy and purity.
“Expanding into skincare was quite a natural step for Justhuman, inspired by our profound belief in harnessing neurocosmetics for advanced well-being,” said Roshini Sanah Jaiswal, Founder and CEO of Justhuman. “Our goal is to address the actual problems that the mature woman of today is facing vis-à-vis beauty and personal care. Our new products, especially the groundbreaking Microshots AgeDefying
Our quest for innovation, quality, and consumer satisfaction is best represented by our Peptide⁶ Treatment Cream for Graceful Aging, Effortlessly Easy.
The Microshots AgeDefying Peptide⁶ Treatment Cream operates with Justhuman’s very own patented Microshot technology for deep delivery—able to go 60 times deeper through the keratinous and lipid layers. That delivers potent peptides directly to the dermis, significantly enhancing collagen production, rejuvenating skin from the very first application.
The launch thus coincides with the most aggressive growth periods of the Indian beauty and personal care BPC market, pegged at 10 percent per annum to $30 billion by 2027. It is growing faster than comparable markets in China and Indonesia and is driven by a swelling middle class whose aspirations for premium yet accessible beauty grow day by day.
