Radio City and Beatchain Launch Muzartdisco for Indie Artists

What has been described as a marketplace-changing partnership brings together Radio City, India’s premier radio station, and Beatchain—the innovative technology firm behind the game-changing A&R tool—for the launch of Muzartdisco. Slated for an August 6, 2024, launch at Mumbai’s All About Music—the only B2B music industry conference in India—Muzartdisco will open its doors to the vast and diverse community of Indie artists across the world. It will give them access to a myriad of creator services, tools, and educational content at Beatchain, specially created for Indie artists.

Beatchain runs white-label technology powering digital ‘arenas’ able to be owned and customised by Music Companies and Labels, servicing Artists of every genre and territory. With Muzartdisco, it will be possible for artists to have at their disposal all the tools to distribute, promote and market their music while keeping full ownership of their rights and get exclusive data insights about how their music is performing through a personal dashboard. This new platform is going to take our country’s music to the next level with the empowerment of independent artists and causes in a voice globally.

Any artist who uses Muzartdisco will be eligible for career-changing opportunities with Radio City: a nationwide radio breakout campaign, complete with airplay and social media shoutouts across all of their networks; an Artist of the Month feature on the website; and a nomination for the Radio City Freedom Award—this is a nationally recognized awards ceremony that celebrates Indie music. It will also offer studio sessions, mentoring, collaborations with famous artists/writers/producers, and photoshoots. The “Fan Builder” feature of the platform will enable artists to build a sustainable fan base and have a successful music career. Ashit Kukian, CEO at Radio City, has commented, “Radio City envisions to connect with audiences worldwide, and this partnership will be yet another stepping stone in that direction.”.

Muzartdisco, India’s first independent artists one-stop platform, will provide 360-degree opportunities for sustaining artistic careers and avenues to promote and track their growth. We possess the right mix of communication and marketing tools to enhance the presence of the artists on this platform that can be leveraged through cross-pollination with our other internal IPs like SMINCO, Happydemic, JioTV+ amongst others. This will be designed in such a way that with the new technologies, there is a strong basis for center stage where all Indie artists will come in and amaze everyone with their talents, gaining hearts all over the world.” According to Luke Mendoza, Beatchain Chief Strategy Officer, “Technology has transformed music. It has democratized music for consumers but has opened fantastic avenues for artists.”.

The problem is, with so much music coming into the marketplace, it’s getting harder to discover music and cut through. Our platform enables A&R teams and labels to identify real talent—those already demonstrating qualities needed for a thriving music career—and artists to connect directly with tastemakers from the music industry. By marrying our technology with Radio City’s reach and passion for music, independent artists in India will be given endless opportunities to build and maintain a life in music.” Radigitalization” is Radio City strengthening its efforts to meet the need of the hour by making a seamless transition from radio onto digital. With the help of various digital platforms, they make sure that the content reaches where the end consumer is, hence maximizing its reach and visibility for people and helping them gain due recognition.