Bilseri International has singed for its brand to be the Official Hydration Partner of the Professional Golf Tour of India, which spans 15 tournaments in India on some of the most grueling and elite golf courses of the country.
According to Tushar Malhotra, Director-Sales & Marketing, Bisleri International, “Bisleri has championed the cause of hydration through a very strong sports marketing program and built a strong emotional connect with the consumers. I am delighted to partner with Professional Golf Tour of India and associate with Golf, which is a distinct sport challenging both physical and mental endurance.”
Uttam Singh Mundy, CEO, Professional Golf Tour of India said, “We are now looking forward to a keenly contested second half of the PGTI season. Our endeavor has been to provide maximum playing opportunities, and we are sure that the professionals will enjoy the experience. We would like to thank all the brands that have come on board this season as their support is critical to golf in India gaining further ground.””. Looking forward to a long-term and mutually beneficial association. Of course, all good wishes to the players too when we get into this exciting second half of the season.”
Bisleri, having had an experience that spans a broad period of fifty years, is a hydration expert in the country. So, sports marketing becomes extremely significant for Bisleri both as an effort to leverage on its legacy and to help it maintain its constant and connected feel with its huge consumer base, particularly with the Gen Zs it caters to. Bisleri has a very robust program in sports marketing across genres. The partnerships have entwined five Indian Premier League teams to five Indian Soccer League Teams; all four Procam International Marathons in Mumbai, Delhi, Bengaluru, and Kolkata; the Dubai Marathon; the Ladakh Marathon; the Ras Al Khaimah Marathon; five teams in the UAE IL T20 League; the Ultimate Table Tennis League; the Professional Golf Tour of India; the Moto GP Bharat; and now, of course, the National Games, and so very proudly. “One of India’s leading brands under the aegis of the highest world standard in packaged drinking water” comes to the forefront of strategic association as official hydration partner with the PGTI from the Bilseri International Group. This association will cover 15 tournaments across some of the most challenging and prestigious golf courses in India.
Speaking on the association, Tushar Malhotra, Director, Sales & Marketing, Bisleri International said, “Bisleri has been championing the cause of hydration through a robust sports marketing programme and has built a strong emotional connect with the consumers. I am excited to partner with Professional Golf Tour of India and associate with Golf, which is a unique sport that challenges both physical and mental endurance.”.
Uttam Singh Mundy, CEO, Professional Golf Tour of India, said, “We certainly look forward to a very exciting second half of the PGTI season. We have genuinely worked hard on providing maximum playing opportunities and are pretty sure that our professionals will enjoy the experience. We would like to thank all the brands that have come on board this season and provided the much-needed impetus to the growth of the game in India.”. Looking forward to a long and mutually beneficial association, here’s wishing all the players the very best as we enter the exciting second half of the season.”
Bisleri, with over a 50-year-old legacy, is a hydration expert in the country. Sports marketing becomes an extremely critical part of the brand strategy to build on this and connect with its large consumer base, more so with the Gen Z’s around. And this is not the end of the Bisleri sports marketing spree. These come strong across genres: Hydration Partners to 5 Indian Premier League teams, ranging right from the Mumbai Indians, Gujarat Titans, Royal Challengers Bengaluru, Rajasthan Royals, to Delhi Capital. Then, you have 5 in the Indian Soccer League comprising Mumbai City FC, Bengaluru FC, Kerala Blasters FC, Chennaiyan FC, and FC Goa. All four Procam International Marathons in Mumbai, Delhi, Bengaluru, and Kolkata—the Dubai Marathon, the Ladakh Marathon, Ras Al Khaima Marathon, the UAE IL T20 League composed of 5 teams, the Ultimate Table Tennis League, Professional Golf Tour of India, Moto GP Bharat, and last but certainly not the least, proudly so, the National Games.
