Apsara Unveils Fresh Branding and Packaging Design for Greater Appeal

Apsara, the umbrella brand of Hindustan Pencils, unveiled a new identity and packaging design. The rejuvenation will, therefore, redefine Apsara’s presence in the marketplace and create an added visual appeal among customers through its new look, bright and cheerful, reflecting our commitment to quality and innovation.

In the latest rebranding efforts, subtle adjustments have been made to the Apsara logo typeface to modernize it without losing its recognition. This refresh brings out a new, consistent look and feel across all product lines, such as art material, gifts, and stationery. Where each product category earlier had beautiful packaging, this refresh binds them all into one vibrant visual identity.

“Our new packaging is a testament to our belief in delighting consumers through designs as exceptional as our products,” said Pradip Ughade, President of Hindustan Pencils. “This revamp not only enhances customer experience but also strengthens Apsara’s market presence across a wider spectrum of products.”

“This really cements Apsara’s leadership in the market. The refreshed identity really resonates with our old, loyal customers and new audiences alike, really driving home Apsara’s influence within stationery and art materials,” says Shashwat Das, founder of Almond Branding, the agency behind the revamp.