With handwritten letters, handmade rakhis and a little help from pencils and pens, Apsara brings children together through an initiative rooted in inclusion, expression and the simple joy of creating something for someone else. Raksha Bandhan may traditionally celebrate the bonds we already have, but sometimes the most meaningful…
Apsara, the umbrella brand of Hindustan Pencils, unveiled a new identity and packaging design. The rejuvenation will, therefore, redefine Apsara’s presence in the marketplace and create an…
Hindustan Pencils, known for its iconic brands Apsara and Nataraj, is excited to offer a collection of high-quality colour pencils. The unique formulation of the latest Apsara…
