Huella Services Launches NEXad: A Game-Changer for CTV Advertising

Huella Services has introduced NEXad, the CTV product in a class of its own, built to turn the CTV ad space upside down. NEXad gives rich interactive capabilities and programmatic advertising solutions at scale to brands that drive viewer engagement.

“NEXad allows serving personalized, creative, interactive content—seamless and immersive experiences—to advertisers,” said Karan Khanna, co-founder and COO of Huella Services. “We believe it will open new avenues for meaningful audience engagement, blending creative excellence with technological innovation.”

The company expects NEXad to turn the sector on its head by allowing advertisers new ways to connect with their target audiences and enhance ad experiences.

NEXad, one of Huella Services, is about to change the future of CTV advertising with its interactivity, personalization, and programmatic joined together to really drive home an incredibly powerful solution for brands looking to make a big impact within a fast-moving digital landscape.