While the curtains were closing off the Paris Olympics 2024, India has a lot to rejoice in. Topped by Manu Bhaker’s historic double bronze win, with the Indian hockey team getting the bronze medal and Neeraj Chopra winning the silver, it is reflected that heterogeneous sporting talent has shown brightly on the world stage.
Each of these performances only added to this popular sentiment, driving more than 20M conversations online, with more than 740K mentions zeroing in on India alone. Sprinklr Insights culls out a snapshot of the colorful chatter among Indian fans, which spells out the sense of pride and passion that fueled the country’s support of its athletes at the Olympics.
While fans embraced Olympic fever, brands too joined the wave of online conversations. In India and globally, Samsung dominated the list of the most mentioned brand in online conversations related to 2024 Paris Olympics with over 420K mentions in India from July 26 to August 11, and 195K globally during the closing week.
Visa happens to be the second most talked-about brand as far as online discussion goes on the 2024 Paris Olympic Games in India, with over 116,000 mentions across social media, closely followed by Orange at position three and Toyota at position four with nearly 88,000+ and 82,000+, respectively. Globally, in the closing week, Omega and Decathlon held the second and third positions of the trending sponsors chart, respectively, while Visa and Orange resurfaced at the fourth and fifth spots, respectively.
According to Sprinklr Insights, in India, the conversation related to Paris Olympics 2024 on social media was dominated by Samsung, with 420K mentions.
Globally, athletes from India swept up five of the top ten trending positions going into the final week. Vinesh Phogat (#1) and Neeraj Chopra (#2) showed up as the most in-demand contenders during the final week, with PR Sreejesh (#7), Manu Bhaker (#9), and Harmanpreet Singh (#10). The most in-demand Indian athletes saw Vinesh Phogat again reign supreme at the top position, with over 40K mentions, followed by Swapnil Kusale and PR Sreejesh with over 20K mentions each.
Though Indian fans roared the loudest in the country with over 119K mentions, support poured in from all corners of the world as Indian communities living in the USA, Australia, Bahrain, UAE, and the UK joined the celebration.
Samsung dominated Paris Olympics 2024 conversation on social media with 420K mentions in India: Sprinklr Insights
Star markswoman Manu Bhaker joined the ranks of seasoned athletes and Olympic medalists like Neeraj Chopra and PV Sindhu; their broad applause on social media was seen for her incredible double bronze win. The feats by Bhaker caused more than 156,000 mentions; at a distance came Neeraj Chopra with 59,000 and PV Sindhu with 25,000.
What is remarkable about Vinesh Phogat’s journey is how dramatic it has been since she became the first Indian female wrestler to enter an Olympic final to eventually announcing retirement. Her journey drew over 57,000 social media engagement activities.
It is this wave of digital support that underlined the collective excitement and national pride that drives India’s Olympic passion, as fans came together to celebrate the dedication, efforts, triumphs, and setbacks—all in equal measure—with contending Indian athletes.
The 2024 Olympics turned out to be truly defining for sports in India, with their women athletes emerging to be the real stars of the games. With 40% of the Indian contingent, they did not only represent the country with pride but also turned in some of its most memorable performances, led by markswoman Manu Bhaker. She etched her name in history as the first Indian woman to win two Olympic medals in a single edition. Her extraordinary feat wowed the nation, setting off over 150K conversations online.
Team India’s Hockey bronze set the wave of excitement that put the national sport right at the top, as the most discussed category in the country with more than 150K mentions. Then comes Shooting with Manu Bhaker’s win of Bronze to almost 100K mentions for the sport alone. This is followed by Badminton, Wrestling, and Athletics to round out the top five.
