Havas India Expands Tech, Data, and Analytics with CSA Launch

CSA India will merge into PivotConsult to form Havas Media Network India’s data and tech brand .

Havas India has launched CSA, the global technology, data, and analytics division of Havas regionally to enhance its data-driven marketing capabilities.

As part of the agency’s continued quest to enhance data & tech abilities, PivotConsult, the strategic consulting arm of PivotRoots, has been merged into CSA India. Currently a 55-strong team, PivotConsult works with marquee clients including Kotak Bank, Bisleri, Wildcraft, Coca-Cola, and Samsung, among others.

Gaurav Seth will lead the operations of CSA India as Managing Partner and report directly to Shibu Shivanandan, CEO and founder of PivotRoots. Gaurav will be based in Mumbai.

CSA’s foray into the Indian marketing landscape leverages deep understanding of clients’ business challenges, married with global expertise and local insights creating a wholesome view of marketing performance. CSA’s wide-ranging product suite offers adaptability across diverse markets to help clients at every stage of data maturity derive maximum return on investment. CSA’s core offerings include:

CSA Tech: A portfolio of digital solutions and capabilities that accelerate automation, data consolidation, and transformation.

CSA Science: Proprietary tools and competencies that put measurement at the heart of client’s marketing activity.

CSA Consult: Access to a global network of experts, translating strategy into growth for clients.

The launch of CSA in India marks a crucial step in our evolution toward providing the kind of integrated, data-led solutions for our clients. As businesses look increasingly for growth drivers in data, a blend of global expertise and local insights from CSA will arm them with the tools needed to navigate today’s complex landscape and deliver measurable results,” comments Rana Barua, Group CEO, Havas India, SEA & North Asia. And now, with Gaurav Seth at the helm and with the integration of PivotConsult, CSA stands now poised to lead the field in its purpose of helping brands truly unlock the power of data to drive real transformation and meaningful business outcomes. Wishing them all the very best.

“As the industry’s fastest-growing market, India is experiencing exponential growth and it becomes imperative for Indian brands to utilize their data & tech assets in a holistic, sophisticated manner. We look forward to launching CSA in India at such a pivotal moment in the development of this market by bringing an integrated, seamlessness approach about data, tech, and analytics to the region,” adds Jamie Seltzer, Global EVP CSA & Mx Analytics.

More than 50% marketers are fighting redundant marketing technologies. They’re spending a lot of time learning new technologies that are often sub-optimally used and may not work very well with other existing platforms,” said Mohit Joshi, CEO, Havas Media Network India. “Havas CSA solves the problem exactly.”. The team of experts has above 1,000 clients across the globe and in India. Therefore, this has led to the intersection of marketing, data, and technology. Gaurav Seth wishes everybody the best on this new journey. He has spent the last 15 years working exclusively on data-led marketing solutions, managing over 300 projects for ad networks, agencies, and product companies and one of the most recognizable faces in the industry, and a subject matter expert. With expertise built up through working with marketers as well as publishers, agencies, and advertising technology companies, Seth has an unparalleled understanding of the complete marketing ecosystem. In his past eight years with global data management product company Lotame, Seth was responsible for building the business in India from the ground up, which catapulted it to the most recognized data management platform and exchange in India.