L&T Finance Launches ‘Game Changer’ Biz Loan Ad with Bumrah

L&T Finance Ltd. (LTF), a top retail financier in the nation, has launched its new TV commercial for Business Loan with the slogan, ‘Aapke Business Ka Game Changer’ starring Indian cricketer Jasprit Bumrah. Just like Bumrah is a ‘Game Changer’ in cricket, LTF wishes to be a Game Changer for businesses and the slogan, ‘Aapke Business Ka Game Changer’ represents the same.

The TV ad spotlights LTF’s Business Loan offering like a fully digitized process, instant loan disbursal, and App-based withdrawal facility for varied and dynamic business requirements. These benefits, combined with Jasprit Bumrah’s sponsorship consolidate as the best solution for business owners aspiring to do better and succeed.

The Business Loan from LTF has certain unique features that make them a ‘Game Changer’. These are a digital process that simplifies loan applications, allowing businesses to receive funds quickly and easily; fast disbursal, which gives businesses the capital they need at the time they need it most, enabling them to capitalize on opportunities and ride out challenges; and an app-based withdrawal facility that provides flexibility and control over cash flow, allowing businesses to take charge of their finances.

On the occasion, Mr. Sudipta Roy, Managing Director and CEO at LTF stated, “We are thrilled to roll out our new TV advertisement for Business Loan with Jasprit Bumrah. In the fast-changing economic scenario of today, the capacity to arrange quick and reliable financing is no longer an indulgence, but a sheer necessity for companies to not merely survive, but to actually thrive.”. Identifying this vital requirement, LTF is committed to being a strong driver of entrepreneurial development through its cutting-edge and technology-driven financial solutions. We have a profound appreciation of the complex challenges that entrepreneurs face, ranging from coping with volatile market conditions to dealing with working capital cash flow. Our commitment goes beyond the mere provision of funds since we seek to be a strategic ally in our customers’ success.”

Ms. Kavita Jagtiani, LTF’s Chief Marketing Officer stated, “Our brand ambassador Jasprit Bumrah is known for his accuracy, consistency, and pressure-coping skills. He represents the characteristics of a ‘Game Changer’. Our TV commercial uses his image in a strategic manner to clearly convey the trustworthiness and high-performance aspect of our Business Loan products to a large audience.”

The TV commercial will be live-streamed on top business news channels. Apart from the TV commercial, the campaign will also be launched outdoor with hoardings, airport branding in Mumbai and Delhi, inflight magazine ads and a complete digital launch with Bumrah. Apart from these, the Company is also carrying out various initiatives such as influencer marketing, microsite, and engaging through social media channels. An umbrella marketing campaign based on a combination of buyouts of media for maximum visibility and connect will also be initiated across cities such as Mumbai, Delhi, Bengaluru, Kolkata, Ahmedabad, Hyderabad, and Jaipur.

To view the television advertisement, click here: https://www.youtube.com/watch?v=Hq53QlC92Ok&feature=youtu.be