Day 2 of Goafest 2025: Powerhouse Brands and Bold Ideas Shine Bright at Abby One Show Awards

After a showstopping kickoff, Day 2 of Goafest 2025 proved that creativity is only gaining momentum. From inspiring storytelling to inventive design, the Abby One Show Awards on Day 2 celebrated the brands and minds that are pushing boundaries, sparking conversations, and shaping the future of Indian advertising.

Finolex and Dream11 Emerge as Day 2 Headliners

Finolex emerged as one of the top contenders on Day 2, bagging an impressive 8 metals across multiple categories—an outstanding showcase of versatility and innovation. The brand’s campaigns for Finolex Wires, LED, Fans, and Smart Door Locks racked up 3 Silvers, 1 Gold, and 4 Bronzes, proving its creative muscle in a competitive field.

Dream11 also scored big, continuing its winning streak with multiple awards for its “Aapki Team Mein Kaun” campaign, including a Gold, Silver, and Bronze, confirming its status as a fan-favorite both on and off the screen.

Swiggy Instamart served a delicious win with its campaign “Arriving now? Chawla!” clinching a Gold and a Silver, while Wakefit’s ‘Gaddagiri’ snored its way into victory with 2 Silvers and a Merit.

Creative Brilliance Across Categories

From tech innovation to storytelling, here’s how the numbers broke down for some of the top winners:

Finolex: 1 Gold, 3 Silvers, 4 Bronzes

Dream11: 1 Gold, 1 Silver, 1 Bronze

Swiggy Instamart: 1 Gold, 1 Silver

Wakefit: 2 Silvers, 1 Merit

Spotify India: 1 Silver, 1 Merit

KitKat India: 1 Gold, 2 Bronzes

Henlo Pet Nutrition: 3 Silvers

Axis Bank: 1 Bronze, 2 Merits

Britannia Treat Croissant: 1 Gold, 2 Bronzes

Uber India: 1 Bronze, 1 Merit

Lahori Jeera: 1 Silver, 1 Bronze

Oreo: 1 Bronze, 1 Merit

Alembic Pharmaceuticals: 3 Bronzes, 1 Merit

BGMI (Battlegrounds Mobile India): 2 Silvers, 2 Bronzes

The Times of India: 1 Gold, 1 Silver, 1 Merit

Reliance General Insurance: 1 Silver, 4 Bronzes, 2 Merits

A Surge of New Voices and Platforms

Day 2 wasn’t just about big names. Indie brands and digital-first disruptors made a powerful impact:

MyMuse, Buckaroo, and ANAGRAM turned heads with quirky, clever campaigns that earned them Bronzes and Merits.

NACHIKETA Schools and Thrive Future Habitats scored across brochure and design categories, blending education and lifestyle with creativity.

Chhanv Foundation’s emotionally resonant campaign around acid attack survivors earned a well-deserved Merit, reminding us that storytelling can drive deep change.

AI, Culture, and Humanity at the Core

Themes across winners leaned into cultural conversations, human emotion, and tech-led storytelling:

Durex India was awarded for its cheeky-yet-thoughtful campaign teaching India to “get it wrong,” nudging taboos with wit.

Saffola and Johnson’s Baby brought AI into emotional territories, winning Bronzes for campaigns that combined wellness with empathy.

Robin Hood Army earned recognition for its powerful pack-based initiative, “Pack One For Pintu,” scoring a Bronze.

A Total Creative Avalanche

Day 2 saw an overwhelming number of awards across creative and design verticals. With dozens of brands across tech, FMCG, BFSI, lifestyle, publishing, and entertainment grabbing metals and merits, the diversity of talent and expression at Goafest continues to astound.

From powerhouses like Hindustan Times, Amazon Prime Video, and Samsung to fresh disruptors like Lazy Cocktails, Us Nomads Cafe, and Percol, the Abby Awards are highlighting how Indian advertising continues to evolve and inspire globally.

What’s Next

As Goafest 2025 rolls into Day 3, expectations are sky-high. With key categories still to be announced and the biggest creative minds gathering under one roof, the only certainty is more moments of brilliance.

Stay tuned for more highlights and a continued celebration of ideas that move the world.