In a first-of-its-kind celebration of cruelty-free living, Love Beauty & Planet, India’s leading vegan haircare brand, joined hands with The Pet Fed to bring to life the country’s first-ever Pet Rave at Mannheim Craft Brewery, Whitefield. A vibrant blend of pets, pet parents, and planet-first beauty advocates filled the space – with over 300 pet parents and 200 pets in attendance, exceeding the original walk-in estimates by 2.5x due to massive last-minute demand.
In an industry often scrutinized for animal testing, Love Beauty & Planet continues to champion its 100% vegan, PETA-certified cruelty-free promise. The Pet Rave was more than an event — it was an expressive, joyful showcase of the brand’s commitment to kindness without compromise. “At Love Beauty & Planet, we’ve always believed that beauty should never come at the cost of our values,” said Sairam Subramanian, VP – Haircare, Unilever. “Our products deliver stunning results while staying true to our ethos of vegan, cruelty-free, and ethically sourced beauty. The Pet Rave brought this belief to life in the most heartwarming and unconventional way.”
As conscious consumerism continues to reshape lifestyles, the Pet Rave offered an immersive space for like-minded individuals to celebrate shared values. Pets — seen not just as companions but as family — were at the heart of the event, which blended empathy, joy, and sustainability into one unforgettable experience.
Curated in collaboration with The Pet Fed, the experience featured an eclectic mix of attractions: pup-friendly scent bars, hair styling stations for pets and pet parents, bespoke caricature “pawtraits,” calligraphy bottle personalization, a vintage photo booth, and a bubbly play zone. Every element reflected Love Beauty & Planet’s bold identity and deep-rooted dedication to cruelty-free, sustainable living.
At its core, Love Beauty & Planet has always stood for beautiful results without compromise. The Pet Rave didn’t just communicate that mission — it embodied it. From product discovery zones to thoughtfully crafted interactive experiences, guests were able to witness firsthand how the brand transforms its ethical philosophy into memorable, meaningful action — for people, pets, and the planet.
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