Meet Maddie Amrutkar: The Visionary Founder & CEO

Maddie Amrutkar, a trailblazing entrepreneur based in Mumbai, is the visionary leader behind Glad U Came, an acclaimed PR and Influencer Marketing agency. With a six-year legacy of driving businesses to success, Maddie’s innovative marketing strategies have left an indelible mark on the industry.

What sets Maddie apart is his unwavering commitment to inclusivity and employee well-being. Under his leadership, Glad U Came became the first PR agency in India to introduce a Period Leave Policy, offering paid leave on the first day of their period to its 95% female workforce. This progressive stance not only fosters a positive work environment but also positions Glad U Came as a trailblazer in progressive HR practices.

In a bold move during the pandemic, Maddie introduced a revolutionary (Pay-by-Results) PBR service in India, redefining marketing practices irrespective of brand size or industry. His avant-garde approach has not only yielded remarkable results but has also garnered attention from industry peers and competitors alike.

In 2016, Maddie disrupted the industry by pioneering the Celebrity Gifting Service, now an industry-standard embraced by numerous agencies. This innovative approach showcases Maddie’s penchant for staying ahead of the curve and redefining industry norms.

What sets Maddie apart is his unwavering commitment to inclusivity and employee well-being, exemplified by the introduction of progressive policies like period leaves for female team members. This progressive stance not only fosters a positive work environment but also positions Glad U Came as a trailblazer in progressive HR practices.

Beyond his entrepreneurial pursuits, Maddie has earned acclaim for his captivating discussions on spirituality and self-discovery as part of the London-based podcast, Soul Deli, hosted by the esteemed Angelee Sidar. The podcast’s impressive guest roster, featuring luminaries like Kapil Sharma, Nandita Das, and Sayani Gupta, attests to Maddie’s ability to engage and inspire.

Maddie’s prowess lies in hands-on client management, persuasive communication skills, and exceptional leadership acumen. As a PR strategist, he is driven by a passion for nurturing brands and uncovering avenues for growth. This dynamic approach has not only cemented his reputation as a visionary leader but has also earned him recognition from industry peers.

His extensive network in Bollywood and media circles is a testament to his influence and impact. Maddie’s strategic vision has propelled Glad U Came expansion, focusing on operational excellence and financial acumen. A committed lifelong learner, he draws inspiration from global travel and culinary exploration, which adds a unique perspective to his strategic insights.

Among the notable brands Maddie has successfully collaborated with are FabIndia, A. Lange & Söhne, The Body Shop, Tom Ford, and Montegrappa, to name a few. He has also played a pivotal role in orchestrating India’s leading fashion weeks – Lakme Fashion Week and Lotus Makeup India Fashion Week, solidifying his position as a prominent figure in the industry.

Awards:

· Influencer Marketing- Best Use of Influencer(s) for Lifestyle Brands, Marketers Excellence awards

· Best Celebrity PR Agency of the Year (Gold), IPRCCA Awards

· Young Achiever of the Year Award 2021

· The Great Indian Young Marketer Award 2021

· Leading PR Campaign for Startups, 40 Under 40 IRPRA 2021

· Mark Asia Digi Awards & Summit, Young Achiever of the Year 2021

· Winner of E4M 40 under 40 lists of 2020

· Reputation Today 40 Young Turks Class of 2020 Awards

· Agency Reporter’s 40 Under 40 India’s Most disruptive minds

· Leader 2.0 by Adgully, excellence in PR

· Stakes, PR & Communications Excellence Awards, PR Professional of the Year (under 40)