“Aastha Amanat Changing the Marketing Landscape!”

by Niyati Agrawal

1. What do you see the acceptance of Digital Media in Raipur Market?

There is a lukewarm acceptance in Raipur. Raipur grapples with a slow embrace of digital media. While a handful of forward-thinking clients recognize its potency, a majority still cling to traditional norms. The persistent tendency to draw parallels between digital and print media remains a stumbling block, despite their distinctiveness. Raipur’s digital landscape is not uniform in its growth; it sprouts in select business domains, leaving others untouched. As the digital tide rises, bridging this comprehension gap becomes pivotal for unlocking the city’s untapped potential. In this transitional phase, Raipur stands at the crossroads, beckoning businesses to explore the uncharted territories of digital possibilities.

2. Do you think Digitalisation is the future of Business? Product-based brands will definitely generate sales offline, how going online helps them?

Absolutely! The future of business is undoubtedly digital. Back in the day, print and offline marketing were the go-to, as people relied on those mediums for information. However, times have changed. Today, the younger generation is hooked on digital platforms, and the next one is expected to be even more dependent on them. Businesses are thriving in this digital landscape because that’s where the customers are.

Think about it – people are buying everything online, from clothes to groceries. Even vegetables are just a click away! The lockdowns have shown us how convenient online shopping is, and businesses have made it super transparent and trustworthy. It’s not just a trend; it’s a shift in how we live and do business. So, for any business looking to grow, embracing digital is not just an option; it’s the way forward. It’s where your customers are, and it’s how you stay relevant in a world that’s always evolving.

3. What is your perspective about the new age tech – like AI Images and Chat GPT etc.?

I see the new-age tech like AI images and Chat GPT as incredible tools that have undoubtedly changed the way we live and work. They bring efficiency and convenience to our fingertips. However, I believe in the importance of preserving the human touch. While AI can simulate human-like interactions, it’s crucial to remember that it originates from human innovation.

The human mind is unparalleled, and what we create, though advanced, can’t surpass the depth of human intellect and emotion. It’s true that tech, if not carefully regulated, can pose risks, like deepfakes infringing on privacy. Striking a balance is key – we should harness the power of technology for growth but also establish limits to prevent misuse.

In essence, while I appreciate the advancements, I advocate for a thoughtful approach, ensuring that technology complements, rather than replaces, the richness of human connection and creativity.

4. Would you like to share your journey as how you started your business and how it is turning out to be?

Absolutely! It’s been an exhilarating journey, and I’m thrilled to share it with you. Back in my college days, I found myself yearning to earn some pocket money for daily expenses. I dabbled in jobs with renowned companies like Raipur Lifestyle Magazine, Sangya PR, and Study IQ, which sparked my interest in the field.

During this time, I connected with my school friend Aasif, who happened to be a talented freelance designer. That’s when the lightbulb moment happened – we decided to combine our skills and establish our own venture, and thus, Prasiddhi PR was born. It wasn’t just about business for me; social service has always been close to my heart. So, even before Prasiddhi PR, I laid the foundation of my NGO, Amanat Foundation.

Starting with a humble startup from Ambikapur, Chhattisgarh, we are now proud to serve clients not only nationally but internationally. The journey has been incredible, and the response to our creativity has been heartwarming. I owe a huge part of our success to my fantastic team of eight individuals who excel in their respective fields. Their dedication and understanding have been instrumental in turning our ventures into profitable endeavors.

It’s not just about profits for us; it’s about making a positive impact, both in business and society. I’m grateful for the support, the challenges, and the growth – it’s been a remarkable ride!