ABBY Awards 2025 Announces Four New Jury Chairs Across Categories

The Ad Club today announces the appointment of Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas, Minakshi Achan, Head Brand & Communication at JioStar, Shashank Chaturvedi aka Bob, Director and Co-Founder of Good Morning Films, and Priya Shivakumar, Creative Head, DDB Mudra – South as jury chairs respectively for Brand Activation & Promotion, Branded Content & Entertainment, Video Craft and Still Digital categories.

Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas has been appointed Jury Chair at Abby Awards 2025 powered by One Show in the Brand Activation & Promotion Category.

Prateek brings over 24 years of industry experience, having won numerous prestigious accolades for his work, including the Grand Prix at Cannes Lions and Jay Chiat Awards, and the coveted Black Pencil at D&AD. His notable campaigns include Sprite (Bujhaye only pyaas, baaki all bakwaas), Kinley (Boond boond mein vishwaas), Nescafe (stammering comedian), the launch of tech platform Kaam Wapasi during the pandemic, Vim Black (Vim’s satirical ad campaign), and the recent #TestedBySamsonite series. Prateek has also been a creative entrepreneur who founded and ran Eleven Brandworks out of Mumbai and Gurgaon.

Minakshi Achan, Head Brand & Communication at JioStar has been appointed Jury Chair at Abby Awards 2025 powered by One Show in the Branded Content & Entertainment Category. 

Minakshi is a seasoned marketing and creative leader with over three decades of experience spanning advertising, fashion, and media. She currently leads JioStar’s Brand and Creative mandate. Since 2016, she has been at the helm of Brand and Creative Communications at JioStar overseeing brand strategy, consumer insights and creative communications across the company’s entertainment, sports, and streaming businesses. 

Shashank Chaturvedi aka Bob, Director and Co-Founder of Good Morning Films has been appointed Jury Chair at Abby Awards 2025 powered by One Show in the Video Craft Category.

Bob is a creative driving force at Good Morning Films. With experience of over 18 years, he has multiple national and international awards for his production house. Bob is a self-taught filmmaker and admires – Christopher Nolan, Quentin Tarantino, Akira Kurusawa and Stanley Kubrick. He has collaborated with some of the most exciting and prestigious brands, including Bournvita, Thums Up, Titan, Clinic plus, Mahindra, Tata Safari, Cadbury and more. Bob is a passionate and exceptional storyteller and has won over 60 international awards including 2 Gold Lions at Cannes – the first by an Indian Film Maker. Bob also assisted Kunal Kapoor from Adfilmvalas for 9 years where he learnt the skills and what it takes to make a film. Bob won a One Show for cinematography which is again a first for an Indian ad film producer.

Priya Shivakumar, Creative Head, DDB Mudra – South has been appointed Jury Chair at Abby Awards 2025 powered by One Show in the Still Digital Category.

Priya recently joined DDB Mudra from Wunderman Thompson (JWT), where she rose quickly up the ranks from ECD of Chennai to Chief Creative Officer (South). Through her career of over two decades, Priya’s work and creative leadership have won numerous Cannes Lions, D&AD Pencils, One Show Pencils. She has also served on many international juries like D&AD, One Show, amongst others. Her passion to build brands for the long haul has won over many clients and led to numerous success stories in the marketplace, besides winning over consumers and international juries. She leverages the power of emotions in her work, driving choices, creating conversations, shaping markets, and rewriting brand stories. Priya enjoys taking storytelling to new and unexpected places through technology, craft or experience. What she stands for at work and beyond is what makes her stand out as a creative to watch out for in the industry of ideas.

The ABBY Awards 2025 powered by One Show is scheduled to take place at Goafest 2025 on May 21, 22 and 23, 2025 at Taj Cidade de Goa Heritage and Horizon, Goa.

Goafest is jointly hosted by the Advertising Agencies Association of India and The Advertising Club.