Allied Blenders and Distillers (ABD) confirmed that its new ICONiQ White Whisky has reached a sales figure of 2 million cases of 9 Litres each in March 2024, despite current availability in 70% of the operational segment.
This success underscores ABD’s commitment to quality and sets the stage for further expansion into premium markets.
Enclosed is the press release for your perusal and consideration.
