Allied Blenders and Distillers Limited (“ABDL”), India’s third largest IMFL company in terms of annual sales volumes between Fiscal 2014 and Fiscal 2022, has launched Zoya Special Batch Premium Gin (“Zoya”), in Mumbai. Following a launch in Gurgaon, this marks Zoya’s entry into the Maharashtra market.
Zoya is made from 100% grain and natural spirits, with juniper and 12 botanicals to give it a beautiful, fresh and unique finish.
This launch underscores ABD’s commitment to premiumization of portfolio and distribution of brands in premium segment. In the past few months, Zoya has won the “Campaign Innovator of the Year” award at Icons of Gin India 2024 and the “New Product of the Year” award at Ambrosia Awards INDSPIRIT 2024.
Mr. Alok Gupta, Managing Director of ABDL, expressed his excitement about the launch, stating, “We are thrilled to bring our Zoya gin to Maharashtra. We are committed to excellence and innovation as we continuously elevate the consumer experience”.
Priced at Rs. 2200 for a 750ml bottle, Zoya Special Batch Premium Gin will be available across Maharashtra’s top hotels, restaurants, and liquor retail stores, offering consumers a taste of its craftsmanship.
About ABDL:
Allied Blenders and Distillers Limited (ABDL) is the largest Indian-owned Indian-made (“IMFL”) company and the third largest IMFL company in the country, in terms of annual sales volume between Fiscal 2014 and Fiscal 2022. Its flagship brand, Officer’s Choice Whisky has been one of the top selling whisky brands globally in terms of annual sales volumes between 2016 and 2019. The Sterling Reserve brand and ICONiQ White Whisky, its semi-premium, premium and deluxe offerings respectively, have met with success. The company has a portfolio that has a strong presence in spirit categories of whisky, brandy, rum and vodka and as of August 31, 2023, we have exported our products to 14 countries internationally. As of August 31, 2023, its network includes 9 owned bottling units, 1 owned distillery and 23 non-owned manufacturing units.
Disclaimer: Allied Blenders and Distillers Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, an initial public offering of its equity shares and has filed a draft red herring prospectus dated January 15, 2024 (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the website of SEBI at www.sebi.gov.in, the Company at www.abdindia.com and the websites of the Book Running Lead Managers – ICICI Securities Limited, ITI Capital Limited and Nuvama Wealth Management Limited (formerly known as Edelweiss Securities Limited) at www.icicisecurities.com, www.iticapital.in and www.nuvama.com, respectively and the websites of BSE Limited and National Stock Exchange of India Limited at www.bseindia.com and www.nseindia.com, respectively.
Investors should note that investment in equity shares involves a high degree of risk and for details refer to the Red Herring Prospectus, including the section titled “Risk Factors” of the Red Herring Prospectus, when available. Potential investors should not rely on the DRHP for any investment decision.
